The just concluded Africa Creative Market (ACM) 2022, which was held from Monday, August 29 through to Saturday, September 3, 2022, at both Landmark Event Center and Lagos Continental Hotel was a mind-shifting and awe-inspiring experience for the African creative industry.
With the inaugural creative event in Lagos, Nigeria—the biggest commercial hub of Africa’s creative industry launched, the market kicked off with an exclusive breakfast meeting at the Lagos Continental Hotel, the Honorary Consul of Namibia to Nigeria, Mr. Justin Chuma Anosike, staff of the Namibian embassy in Nigeria and other dignitaries and industry leaders in attendance.
In honour of ACM and to kick off the inaugural edition, the U.S. Consulate in Nigeria held a private reception with industry experts in attendance to celebrate African creativity and officially launch ACM – a platform created to facilitate value exchange between Africa’s creative sector and the world. ACM’s mission is to empower creatives to scale, by providing the blueprint for establishing commercially viable and sustainable business models.
“With this market, we are creating infrastructures for more musicians, filmmakers, fashion designers, or dancers to have sustainable economic situations while doing their craft and living with their unique talents and scaling that business while taking it globally”, said Nicole Ackermann, Co-Founder, Africa Creative Market while speaking on why it was crucial to build the ACM platform.
The Grand Patron of the Africa Creative Market, the His Imperial Majesty (H.I.M), Ooni Adeyeye Enitan Ogunwusi, OJAJA II, Ooni of Ife, during his speech at the grand breakfast organized for him and the foreign contingent attending the event, affirmed that “creativity is not isolated in any means. Through the ACM, the Ooni of Ife said he will support the development of the creative industry through various internationally agreed joint venture programs under the Africa Creative Network.
Dr. Inya Lawal, Founder, ACM, emphasized the importance of understanding one’s value and their unique talent. She further went on to discuss that it is essential to also identify one’s purpose, in life and their career industry.
Also speaking at the opening ceremony, Mr. Karl Hala, the General Manager, of Lagos Continental Hotel expressed his thoughts on why this platform was worthy. He said, “creativity, just like civilization, always becomes richer and more colorful through exchanges and mutual learning from one another. Such exchanges and mutual learning form an important drive for talent grooming and development, leading to increased growth in the creative industry. I am optimistic that the 2022 edition of the Africa Creative Market will be a platform of global opportunities for Africa’s creatives”.
The Africa Creative Market 2022event also played host to the bi-annual Women in Film and Television International (WIFTI) Summit. ACM 2022 covered several sectors within the creative industry, with key references to the Film & TV, Music, Dance, Photography, and Fashion industries and partners, prominent in their industries who curated experiences and provided numerous opportunities for creatives within each space. The market featured Pitch Competition, Funding Sessions, Panel Discussions by industry experts, Networking Sessions, Capacity Building / Training Programs by professionals, Fashion EVO – Fashion Show by The YD Company, Dance by Kaffy, MTV Base Spotlight concert with Falz the Bhad Guy, an Art Exhibition hosted by Lagos Continental Hotel and 543 Luxury Privé and, other exciting activities.
Indeed ACM 2022 was a convergence of all stakeholders within the industry as the market also featured the third edition of the Business of Photography Conference, a platform that brings together creatives within the photography and videography space.
Founders of the Africa Creative Market, Dr. Inya Lawal, Bada Akintunde Johnson, and Nicole Ackerman during the closing ceremony extended their utmost appreciation to all the partners, media partners, exhibitors, vendors, crew members, and all stakeholders who have contributed their resources, time, and efforts to execute a successful maiden show all through the 6-day convention. ACM has become a platform that will continually host and provide global opportunities for creatives through various avenues.