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Eclectic 21, Yeye Cabaret, Premiere Short Film Titled “Nkem” on Mothers’ Day

Yeye Cabaret – the biggest annual Mother’s Day showcase in Lagos, Nigeria – on Sunday, 8th of May 2022 hosted guests to its 8th edition of an unforgettable evening of fine dining and movie premiere at the Wheatbaker Hotel, Ikoyi – Lagos with the theme for this year; “A Gift Of Love”.

This is coming after the brand had gone on a 3-year hiatus owing to the pandemic and the need to rebrand and rejuvenate to match the trajectory of its vision to offer the ultimate Mother’s Day experience.

The short film premiered; “NKEM (My Own)”, produced and directed by Ayodele Ogundipe – Creative Director, Yeye Cabaret – buttresses the subject of surrogacy within the Nigerian society and gives insight into the possible paradigm shift toward parenthood among the millennial generation to reveal the unvarnished truth of the journey of motherhood that is often less represented.

Speaking on the objective of this year’s edition, Executive Producer and Director, Ayodele Ogundipe said, “The objective is to expand the scope and make Yeye Cabaret more socially relevant and impactful, discussing issues surrounding motherhood as it affects us in Nigeria in line with the reality of the political and social culture of our environment”.

Amongst the list of attendees who graced the event were – Abimbola Fashola (Her Excellency, the former First Lady of Lagos State), Mrs. Taiwo Ajai-Lycett (veteran actress), Iniabasi Leye (CEO ROOMS Art Therapy and the Face Of Yeye Cabaret 2022), Esther Chimodi Ofomata (Dana Air representative), Titi Fowora (Creator, Interiors By Design), Tola Akerele (Director, Bogobiri House), and many more.

Some of the event highlights include the presentation of the Four-Generation Portrait that featured the family of Mrs. Lola Animashaun. A few lucky guests in attendance got to win return tickets to Abuja during the raffle draw, courtesy of Dana Air.

The Yeye Cabaret magazine was also published and given to each guest in attendance, which will also be available onboard Dana Air to passengers flying with the airline.

The event was produced by Eclectic 21 TM in partnership with Dana Air, and The Mobile Spa. Official media partners were Beat 99.9fm and Lagos Talks 91.3fm.

For more information, kindly contact ayo.ogundipe@eclectic21.com 

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RIF Trust Joins The Luxury Network Nigeria as its Latest Member

The luxury affinity group, aimed at building a network of the most prestigious brands in Nigeria, has recently onboarded RIF Trust as its newest member.

The Residency and Citizenship by Investment Specialists, founded in Dubai and has now opened a new office in Lagos, caters to private clients by offering investment migration government advisory, tax residency, and residency & citizenship by investment consultations.

With over 2,000 successful clients, 10 years of operation, over 100 years of collective industry experience, and a global presence that cuts across 22 offices, RIF Trust provides meticulous and transparent second citizenship and residency application processes for High-Net-Worth Individuals seeking to achieve the best quality of life, through investment opportunities and financial planning.

The Managing Director of The Luxury Network Nigeria, Mr. Samuel Abiola-Jacobs in a statement to welcome RIF Trust, emphasized the importance of being open to such an initiative in the Nigerian context. “Nigerians and Africans at large are very high potential and highly mobile people, there are so much more opportunities to explore and that’s why we are delighted to welcome on board our new members, RIF Trust. According to the facts presented to us by RIF Trust, 20% of Nigerian HNWIs have applied for second citizenship since 2016, while 25% of African HNWIs plan to obtain a second passport or citizenship in 2022- 2023, these numbers indicate that there is a need to ensure that these individuals are provided with the right information and procedures”.

For more information, please visit https://www.riftrust.com/  

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Eclectic 21 Set to Premiere Short Film Titled “Nkem” in May 2022

Eclectic 21 Ltd, the artistic content and cultural curator – producer of Yeye Cabaret – the biggest annual Mothers’ Day showcase in Nigeria is set to premiere its short film titled “Nkem” (My Own) on Sunday, May 8th, 2022 at The Wheathbaker Hotel, Ikoyi, Lagos.

“Nkem” is a psychological drama based on surrogacy. It explores the intrigue of power play, economic opportunity, teenage pregnancy, culture clash, and emotional manipulation.

The script features two women – Uloma and Achebe on their journey to motherhood, under different circumstances. As they navigate their path on this journey – each dealing with their lot in life – the decision of one changes the narrative altogether with some dire consequences, especially for the unborn child.

In an intriguing way, Nkem is a story of ownership, ownership of the right, to love a child. When the narrative of motherhood is nuanced, the lines of morality can become blurred.

The short film – Nkem – invites viewers to bear witness to the price and prize of motherhood. Here, the moral code of who is right and who is wrong is simply a rhetorical question to ponder.

The refreshingly fun and entertaining short film is set to premiere at the annual Yeye Cabaret in May, which is aimed at celebrating mothers – the joy and pain of motherhood.

With an unexpected plot twist and a stellar lineup, Nkem is already set to be one short film that will keep people talking for a long time.

Commenting on the backstory of the film, Ayodele Ogundipe, Executive Producer and Director, states that the film is set to explore an uncommon area of motherhood that is often shied away from. He further explained the deep emotions portrayed in the film and how it is set to honor mothers on a special day, regardless of how they came to be mothers.

The short film written by Ingrid-Mary Okiya features Oluchi Odii, Tracey George, Floyd Igbo, Chikanmma Romanus, Okoro Uwale Essence, and Amos Mofaramola.

Eclectic 21 is a production company that operates as a creative concierge to service the needs of the Tourism and Educational markets – creating artistic showcases of cultural relevance and entertainment value for live or virtual experiences.

For sponsorship and more inquiries, please email ayo.ogundipe@eclectic21.com

Tickets are available for purchase at Bogobiri House, 9 Maitama Sule St, Ikoyi, Lagos.

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Exclusive Invitation to the Africa Expo 2022 in Malaysia

The ASEAN Chamber of Commerce and Industry (ACCI)My Events International, and The YD Company are inviting African Fashion and Beauty companies with a desire to break into the Asian market to the Africa Expo 2022 in Malaysia.

The Africa Expo 2022 is a multi-industry exhibition and networking event in a complete showcase of an array of sectors from more than 28 African countries and more than 30 Asian countries. Set to hold from the 14th – 20th July 2022 at The World Trade Centre, Kuala Lumpur, Malaysia, the high-level 6-day event will be dedicated to the local and international industry stakeholders to explore the business opportunities and to learn the latest needs of the world today.

The exhibition has been designed to create an avenue for African brands to upscale and expand their market shares within Africa and Asia. It has been designed to foster the mutual trade operations between the two continents embarking on the opening of their emerging economies.

Featuring top industry experts, thought leaders, financial advisers, and knowledgeable speakers across various sectors, as well as exhibitors from the African nations, ASEAN, and the Asia Pacific, they will be providing their wealth of knowledge in international businesses, ease of export and import, access to finance, access to the Asian market, standardized of products and many more.

The Africa Expo 2022 is projected to host approximately 200 companies, 500 trade delegates, and 10,000 visitors at the 6-day event. The Africa Expo 2022 aims to become the most important platform for high-level diplomacy to take place in Malaysia and is positive about receiving support from the Malaysian Government, respective African Embassies located in this region, and other trade-related bodies.

Speaking on behalf of the organizers, Hema Kandy, CEO of MyEvents International shared the plans and projections for the event. she said “The Africa Expo is well on its way to becoming the number one platform to cater to businesses across such a wide range of industries and countries at the same time. We are committed to providing all the necessary help and support for brand owners and even their customers across Africa and Asia. We are optimistic about the 6-day event which will cover many areas of a business exhibition on an international level.

Yetty Ogunnubi, CEO of The YD Company (YD Limited) expressed the importance of her Alliance with the organizers of the Africa Expo. In her words, “Our partnership with the Africa Expo is a major game-changer for African businesses. The exposure and growth opportunities that come with the platform are enormous and economically viable. Our goal is to promote African brands, focusing on the fashion and beauty industries to attract partnerships, investment opportunities, and sales. The Africa Expo is arguably the biggest platform for African and Asian brands. We are not only creating business opportunities for African brands; we are also giving them an opportunity to generate highly targeted and lucrative business leads”.

 L O C A T I O N

Africa Expo 2022 Secretariat,

Selangor, Malaysia

G E T  I N  T O U C H

Sponsorship and exhibition opportunities are available. Please contact africaexpo2022@yettyd.com for more information visit the website www.africa-xpo.com

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LAGOS TO LONDON BOOK LAUNCH – BRITISH DEPUTY HIGH COMMISSION IKOYI

Author, Lola Aworanti-Ekugo

The physical launch of the fictional novel, ‘Lagos to London’ by Lola Aworanti-Ekugo took place on Tuesday the 30th of November 2021.

‘Lagos to London’ book tells a story of the reality in Nigeria today where most people are leaving the country in a bid to seek greener pastures. The novel takes readers on a journey of two Nigerians, Remi Coker and Nnamdi Okonkwo from different backgrounds. They leave the shores of Nigeria full of hope to further their education abroad. Remi, who is from the prestigious Coker family is expected to return home after her law degree to run the family law firm, while Nnamdi, frustrated by the federal university, strikes plans to escape Nigeria and never to return. The story follows their journey of newfound freedom, the realities of life in the United Kingdom, and the dilemma of whether to remain or return to Nigeria.

The event was an absolute success and was graced with the presence of dignitaries and important guests such as the Chief Host, the British Deputy High Commissioner, Ben Llewellyn-Jones; the Keynote Speaker, Architect Tonye Patrick Cole mni; Lead Pastor of the Elevation Church, Pastor Godman Akinlabi with his beautiful wife, Pastor Mrs. Bolarinwa Akinlabi, Pastor Kola Fayemi, Lead Pastor of TEC Ikoyi; Sir Olutoyin Okeowo and his wife, Lady Adejoke Okeowo; Deputy Managing Director of First Bank Nigeria, Mr. Gbenga Shobo, Managing Director, Ecobank, Mr. Patrick Akunwutan and a representative of the Honourable Minister of State- Federal Ministry of Mines and Steel Development, Dr. Uchechukwu S. Ogah, to mention a few.

Also present were students from Chalcedony School with their principal, Mr. Odeniyi Odewale.

The launch, anchored by MC SACO, began with art exhibitions from various artists namely, Oyelade Oyewole, Kareem Oyeneye, and Merenini Williams, who through their artworks, gave their interpretations of ‘Lagos to London’, and promoted the relationship between both cultures, and a beautiful saxophone performance by Fikun Saxofix.

The opening remark was given by Ben Llewellyn-Jones, the British Deputy High Commissioner, and Chief Host of the event. He expressed his love for the book and the story it tells. He said, “Lagos to London touches on relevant discussions, speaks to the cultural exchange and how the relationship between the two countries can grow.”  He went ahead to encourage people to buy the book.

The author, Lola Aworanti-Ekugo, then stepped forward to give a short remark about the background of the book and expressed gratitude for the support and participation of everyone present. She noted that Lagos to London was inspired by her story of leaving Nigeria during her teenage years. In her words, “While it was beautiful to leave the country, it can also be difficult, and many people lose their way. This is a book that inspires you to follow your dreams and find your own path whether it be in Nigeria or abroad”.  Lola hopes that her novel will impact lives and help people discover themselves. She hopes that one day it will be incorporated into the school curriculum given its emphasis on shaping and empowering young minds.

The Keynote Speaker, Architect Tonye Patrick Cole mni co-founder, and former group executive director, Sahara Group went ahead to praise Lola’s artistry, acknowledging that he could easily relate to almost all the characters in the book. He expressed, “The writing was truly delightful, the tension from Remi was poignant and real. The book tells a story of each of us.”

Afterward, excerpts from the book were read by Africa, Development Finance & Corporate Government Expert, Mrs. Cecelia Akintomide.

Following this was a short book review session anchored by Oreoluwa Lesi. The book reviewers include Lanre Fatimilehin, President Oxford & Cambridge Club of Nigeria; Chiamaka Obuekwe, Travel & Entrepreneur/CEO Social prefect tours; Chioma Nwachukwu, Student of Chalcedony School; and Richard Ajayi, Founder, House of Dairy. For Richard, “This book encourages young people to be tenacious.” According to Chiamaka, “This book is phenomenal.” Chioma said, “It’s hands down one of the most relatable books I’ve ever read.” Lanre reiterates a major theme in the book. He says, “The book is about choices.”

Sir Olutoyin Okeowo did not hesitate to praise the author’s artistry. He commended her for a job well done.

The book was officially launched at 7:10 pm, after which Mr. Chibuzor Duru, the representative of the Honourable Minister of State- Federal Ministry of Mines and Steel Development, Dr. Uchechukwu S. Ogah, gave the goodwill message and noted that some copies of the book will be shared to people.

Giving the vote of thanks, the mother of the author, Chief Mrs. Oyenike Aworanti, described Lola as multi-talented and narrated her journey into becoming a published author as a great achievement.

The book was virtually launched on the 30th of October 2021 by the Chief Launcher, Fola Oyeyinka, Partner, Blackrose Group, and Former Presidential Advisor, who described the novel as “a well-written book with potential for great impact”.

Proud partners and sponsors included Sweet Sensation Nigeria, BellaNaija, The YD Company, Globuf International Consults, and Lake Investment Partners.

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The First Women In Business Breakfast Salon Series by Borderless Trade Is Here!

The First Women In Business Breakfast Salon Series by Borderless TradeIs Here!

The Borderless Trade Network is pleased to announce its first virtual edition of the Borderless Trade Salon Series: Women in Business Breakfast Meeting.

The 2-day virtual event set for the 8th and 9th February 2021 by 10:00 am has been designed specifically for Women in Business to give them leverage to progress in the international business world.

With a teeming increase rate in the export and trade industry in Nigeria and the establishment of the African Continental Free Trade Area (AfCFTA), it has become imperative to build a platform to empower and sensitize women in business on ways to scale their businesses to international standards, particularly in this industry, in order to compete adequately with their international counterparts.

Speaking about the potential success of the event, Olori Boye-Ajayi, Author of The Borderless Trade, President of The Export Community Agency and Vice President of The Ark Coaching said, “I am so delighted to announce our partnership with the U.S. Consulate @usinnigeria and Ascend Studios Foundation @ascendstudios_foundation for the Academy for Women Entrepreneurs (AWE) program on this Borderless Trade Salon Series #BTSS.” 

OBA Inc. partnering with The Academy of Women Entrepreneurs (AWE), being a White-House initiative with the goal of having empowered 50 million women economically and financially by 2025 has set out to familiarize Women in Business about the operational protocols of the African Continental Free TradeArea (AfCFTA).

This workshop will feature a team of excellent industry experts and thought leaders who will be ensuring the following:
● Sensitization of the operating protocols of the AfCFTA agreement;
● The basic implementation process of the AfCFTA to their business;
● A deeper understanding of the cognitive and intellectual requirements for the modern businesswoman
● Networking with industry contemporaries and forming strong small focus support groups to gain united fronts for the coming tides.
As an attendee, there will be access to further opportunities to upscale businesses, connect with the right network to achieve business growth, focus groups, and many more.

We are also delighted to announce our partnership with the U.S. Consulate and Ascend Studios Foundation for the Academy for Women Entrepreneurs (AWE) program on this Borderless Trade Salon Series #BTSS.

Don’t miss out on this great opportunity and be a part of the #BBG community.

For more inquiries on partnerships, sponsorships; please email – borderlesstradebyOBA@gmail.com

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Back To Business.

Back To Business.

We’re open and ready to serve you.

Dear Friend,

Happy New Year!

Flipping the last page of the 2020 calendar brought us all to a simple realization that the new year is here and without any intent to recount the happenings of that period, it is clear that we are greater together.

Those partnerships and work support we failed to celebrate in the past moulded the pillars upon which we survived 2020. It is indeed an exhilarating ride for us.

From the deepest base of our hearts, thank you for being part of our 2020 and we are using this opportunity to inform you that, at YD, 2021 is going to be more wins for all us.

Your public relation needs, brand management concerns and communication bits are still our core responsibilities and we will always attend to them with the utmost professionalism, loyalty and integrity, just talk to us today and again, let’s soar together!

The entire YD team is super stoked to make magic for your brand, reach out to us today and let’s soar!

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LLF Digital was a Blast!

THE LLF DIGITALEXPERIENCE!

After four incredible days of brilliant conversations, extremely insightful masterclasses, and a fascinating 3D exhibition experience, we are super excited to have made history by bringing you Africa’s first digital leather fair.

Just in case you missed any of it, here are highlights of the event:

We featured 24 leather designers from across West Africa in a specially curated 3D virtual exhibition, some of which included: Shekudo, Aaboux, Pere Lei, Apaart Africa, Toss Bags, Zashadu, FemiHandbags, Marte Egele, Sole Inspiration,and Detail Africa.

The exhibition is still live for a couple more weeks. Click here to visit.

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“Mentorship is one of the ways I give back” – Yetty Ogunnubi

Gracing the cover of the October/November issue of Red Edit magazine alongside other unstoppable women in media Tosin Ajibade (Olorisupergal), Moriam Musa (Morsi PR) and our CEO, YD Limited, Yetty Ogunnubi detailed extensively her journey into PR, how she has been to stay on top of her game, especially during the pandemic.
Speaking with the Red Edit team in an interview, she shared the challenges she’s had to conquer, her thoughts on how important relationship building is, as well as the future of the media industry in few years to come.
READ MORE
To learn more about YD and what services we have on offer visit yettyd.com or send us a message on yd@yettyd.com

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LAGOS LEATHER FAIR GOES DIGITAL: ANNOUNCING LLF DIGITAL!

LAGOS LEATHER FAIR GOES DIGITAL: ANNOUNCING LLF DIGITAL!
We are super excited to announce the 2020 edition of the Lagos Leather Fair, LLF DIGITAL, a virtual experience that will hold from Thursday 22 nd to Sunday 25th October 2020. Themed Re-Defining The Narrative, this year’s event will provide a new perspective to the range and dynamism of the Nigerian leather space as a core part of the global fashion industry.
LLF DIGITAL is a 4-day event that will present a virtual space dedicated to promoting all exhibiting
brands to fashion retailers and ready buyers, teaching the fundamentals of leather design and
production through a series of well-structured and detailed workshops with A segments, and tackling current socioeconomic issues that stand as obstacles in the Nigerian leather industry through insightful conversations.
This year’s edition of the LLF DIGITAL event will feature:
● A Trade-Show style virtual exhibition of West Africa’s leading leather designers
● Conversations
● Masterclasses
● 15-Minute Sessions with industry experts and thought leaders
● & A Special Launch!
ABOUT THE LAGOS LEATHER FAIR The Lagos Leather Fair (LLF) was created in 2017, and is the first of its kind in Nigeria. It is an Intra-African event that provides the much-needed platform for leather designers within and outside Nigeria, to showcase their products and talents, to buyers, consumers, retailers etc. Since the inception of LLF, more attention has been paid to the West African Leather Industry with recognition from industry giants, brands, retailers, suppliers and tanneries. To get more information on how to attend, please visit www.thelagosleatherfair.com
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