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NIGERIA’S SANMI ADEGOKE BECOMES THE FIRST BLACK RECIPIENT OF ENTREPRENEUR OF THE YEAR AT THE UK PROPERTY AWARDS 2021

CEO, Rehoboth Property International (RPI), Sanmi Adegoke has become the first black recipient of the Property Awards Entrepreneur of the Year award which he received at this year’s ceremony held at the Intercontinental at the O2, London.

Property Week is one of the biggest property publications in the UK and this award category is the highest in the property industry. Celebrating 25 years of the ceremony & Sanmi being one of the first black recipients of this award, speaks volumes of the milestones he has achieved over the years.

Over the years, Sanmi has demonstrated to the business & property world his unique entrepreneurial flair, vision, and innovation within the UK commercial property scene. Legacy is at the core of Sanmi’s ethos & he strongly believes in creating an ecosystem for black businesses. Speaking on his thoughts on receiving the award, he expressed, “As a business, we are familiar with the barriers minority ethnic groups face and the importance of representation, therefore this is something we advocate for in our dealings to ensure there’s a level playing field for everyone. If I can, you can. As a man thinketh in his heart so he, therefore, if you can think it, you can certainly be it”.

Developments like The Hill Hub serve as a place for entrepreneurs and creatives to thrive, collaborate & ultimately be successful.

The Hill Hub is an award-winning private office and co-working space that was converted from an old police station in Dartford. Completed during the pandemic and despite a number of barriers throughout this process, Sanmi & the RPI team persisted by getting planning permission and also completing it. The Hill Hub is the fruition of the hard work, labour, and tenacity seen throughout Sanmi and the RPI team.

2020/2021 has been an incredible yet unprecedented year for Sanmi and the team at Rehoboth Property International (RPI). During the peak of the pandemic, they managed to complete an astounding development, secure deals all around the UK, and contribute towards the narrative of black ownership.

Featured on the likes of BBC, Property Week, The Times & The Voice magazine; also participating in various panels at this years’ UK Black Business Show and partnering with top global investors from the diaspora, the only way is up for Sanmi and RPI’s countless works in the industry.

He is keen on showcasing his love for the rich culture of Africa and demonstrating this through his actions.

For more information or inquiries, please visit https://rpinternational.co.uk/ and follow on Instagram, Facebook, Twitter, or LinkedIn.

For references, please contact: communications@rpinternational.co.uk

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THE UFC WELTERWEIGHT WORLD CHAMPION KAMARU USMAN JOINS 5FIVE4FOUR LIMITED, THE OWNER AND DEVELOPER OF THE AFRICAN KNOCKOUT (AKO)

We are proud to announce that the Undisputed UFC Welterweight Champion, Kamaru Usman is joining 5Five4Four Limited and the African KnockOut (AKO) to lead the development of mixed martial arts (MMA) in Nigeria and Africa.

Known as the “Nigerian Nightmare”, Usman is also the Number One ranked Pound-for-Pound fighter in the UFC and one of the greatest mixed martial artists of all time. The Nigerian-born Champion has always been proud of his roots and is looking forward to his homecoming to develop the skills of indigenous athletes, a goal that aligns with the mission of 5Five4Four Limited and the African KnockOut (AKO).

Season 1 of the African KnockOut (AKO), West Africa’s first MMA reality television show produced by 5Five 4Four Limited in Lagos State, Nigeria, and broadcasted on DSTV SuperSport channels across 46 African countries.

With Kamaru Usman’s achievements, knowledge, and leadership combined with 5Five 4Four Limited footprint, track record, and infrastructure in Africa, the world’s fastest-growing sport has now fully touched down in Nigeria, creating the pathways for African athletes, towards professionalism to exhibit their talents and image locally and globally.

We invite lovers and fans of combat sports all over Nigeria and Africa to join Kamaru Usman and The AKO Show in our journey to archive MMA excellence in Africa.

Follow @theAKOshow on Instagram & Facebook  & Twitter and visit the website www.AKO.show to get updates, as this exciting journey with the Pound-4-Pound King Kamaru Usman has begun.


About 5Five 4Four Limited

5Five 4Four Limited is an African-oriented MMA promotion company and the producer of the African KnockOut (AKO) show, with the mission to promote African talents and help develop MMA into a major sport in Nigeria and Africa. To achieve its goals, 5Five 4Four Limited has established collaborations with private and governmental sports organizations like the Global Association of Mixed Martial Arts (GAMMA), various promotions, different media, and advertising groups, fitness brands both in Africa and abroad, establishing a network that will form the base of building the African MMA ecosystem.


About The AKO Show

The African KnockOut (AKO) show featured 14 Nigerian middleweight fighters living together in a closed training camp, that created an environment filled with emotions and dramas from starting lifelong friendships to rivalries that stirred up never before seen competitive sides of all the fighters taking them through a series of challenges in an all-or-nothing knockout tournament.


Kamaru “The Nigerian Nightmare” Usman

Kamaru “The Nigerian Nightmare” Usman is the current UFC Welterweight Champion of the world. He is also the winner of the 21st Edition of the Ultimate Fighter. Kamaru Usman defended his title 4 times and is currently on an incredible 15 fight win streak. The Nigerian American who was born and raised in Auchi, Benin City, lived in Nigeria until he was 8 years old when his family relocated to the United States of America. Usman made his professional debut in November 2012 and has fought 21 times, winning 20 (9 by KO, 1 by submission and 10 by decision).

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AAYANFE CREATIONS TO HOST THE ADIRE FESTIVAL IN DECEMBER

AAYANFE CREATIONS is an African Fashion Enthusiast brand that uses Adire Fabric to create beautiful and timeless designs infused with cultural memories. Started Aayanfe Creations in the year 2015 and went fully into Adire Business in May 2020. The goal is to be the largest producer and distributor of Adire in the world, create more platforms for active participation of Youth in the Adire Industry and change the narrative of Adire from fabrics to other creatives like Adire rug, wallpaper, chair, etc.

With a mission is to create timeless cultural memories with Adire patterns, designs, and prints at a glance, and moving forward on that agenda, they are set to host the largest gathering of Adire Stakeholders in the World called THE ADIRE FESTIVAL on the 10th of December 2021 at The Banquet Hall, Conference Hotel, Oke Mosan, Abeokuta.

The Adire Festival would host all the stakeholders in the Adire Industry from the dye makers to the fabric weavers, to the fashion designers, batik makers, Adire makers, Fashion Stylists, users of Adire, and lovers of Adire, Art, and culture.

The Festival aims to achieve the following:

  • To celebrate African Heritage and culture through Adire Fashion.
  • To unite all Adire stakeholders and encourage collaboration.
  • To encourage the participation of youth in the Adire Business which would encourage creativity and infusion of technology.
  • To change the narrative of Adire from Fabrics alone to other creative materials like Adire wallpaper, rug, chairs, curtains, etc.
  • The Adire Festival also focuses on increasing the GDP of the African continents by providing more job opportunities and providing export opportunities for youth in the Adire Business.

The event agenda includes:

  • Panel sessions on the traditional Adire and modern-day Adire
  • What can be done going forward to embrace global attention?
  • Trainings on batiks and Adire making.
  • Fashion show to cap the event.

The keynote speaker for the maiden edition of The Adire Festival is Princess Aderonke Ademiluyi, the CEO of African Fashion Week and the COO of Adire Oodua Hub. The festival will also host special appearances of Royal Fathers, US consulate representatives, government officials, Africans in diaspora, exhibitors, and fashion designers.

The maiden edition of The Adire Festival is in partnership with the US Department of State, International Visitors Leadership Program (IVLP), The YD Company, The Borderless Trade Network, and many more to come.

To attend, please register here.

To register for the exhibition and fashion show, please click here.

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ZIGGY CAPSULE COLLECTION LAUNCH | YOU ARE INVITED | 

YettyD will debut her limited-edition capsule bag collection, Ziggy Collection, in collaboration with Morin. O on Saturday, November 13th, 2021 at the Morin. O store, Lekki Centro Mall, Admiralty Way, Lekki, Lagos.

YettyD, a fashion lover, entrepreneur, designer, illustrator, and more, will launch her ZiggyCollection, which will include eight (8) designs inspired by her love of zig-zags, patterns, and pastel colors, to commemorate her 40th birthday.

YettyD chose to collaborate with Morin. O, a long-standing luxury leather brand that has been in business for over a decade, because of its craftsmanship and reputation for delivering meticulously timeless pieces to bring her designs to life. 

The collection will be available to shop from Saturday 13th November 2021 at the Morin.O store, Lekki Centro Mall, Admiralty Way, Lekki, Lagos.

The evening promises to be filled with exquisite sights of luxurious fashion and ambiance.

The doors will open at 4 p.m. Come celebrate, shop, and eat canapés and cocktails!

Please RSVP at yd@yettyd.com to attend, or register here


About Yetty D

Yetty D is no stranger to the fashion and design industry, having grown up in an Arts and creative family, owning a fashion label for many years, and now handling PR and image-making for many lifestyle businesses.

A leading professional in the fashion, arts, and corporate industry with experience spanning fashion, PR, marketing, creative image branding, and event management.

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LAGOS TO LONDON: THE JAPA SYNDROME

The long-awaited launch of the fictional novel, ‘Lagos to London‘ by Lola Aworanti-Ekugo, took place on Saturday, October 30, 2021. The book launch which was held virtually via Zoom, was a complete success, with the attendance of notable speakers to grace the event.

The launch, anchored by Ejiro Esigbone, started with an opening remark which was delivered by the husband of the author, Kelechi Ekugo. He emphasized the challenging, but gratifying journey his wife, Lola had to embark on to finally write the novel, ‘Lagos to London’. Speaking about Lola’s journey to becoming an author, Kelechi said, “Life is a journey of huffs and bumps.” He also noted that the reason for the ‘japa’ exodus is as a result of the great economic decline in Nigeria and the novel is a missing piece to help reflect on the ‘Nigerians in diaspora’ narrative.

After the opening remark, there was a short session for the book review. The novel was reviewed by Oreoluwa Lesi, Founder of Women Technology Empowerment Centre, and Damilola Olisa, a Media and Communications Professional. According to Oreoluwa, “The whole book told a story and it was a cohesive story with great impact.” Damilola, in his review, said, “I’m not surprised that Lola was able to come up with a fantastic story, the realities of the novel are too vivid.”

In a video review, Founder, Terra Kulture, Bolanle Austen- Peters said, “Beautiful book. Tells the story of contemporary Nigerians in the diaspora.”

The author, Lola Aworanti-Ekugo, thanked everyone for their presence, reviews, and support. She also spoke about her experience in the United Kingdom, where she lived for 13 years, before moving back to Nigeria. Her experiences touched on culture shock, job searching, and settling into life in the UK. Lola said, “It’s important that people can have a view into life abroad so that they can decide where they want to go and if they go whether they want to stay or come back.” She went ahead to say that she hopes that her book will inspire people who are trying to find that path whether in Nigeria or abroad. To summarize the book, Lola said, “The book is like going to the UK or abroad, without leaving your seat.”

Next on the agenda, was a short panel session titled, ‘The japa syndrome: The stark reality of Nigeria today‘, moderated by UK-based TV & Radio Presenter and Producer, Esther Alade. Members of the panel included Stephanie Coker, Nigerian on-air personality and a television presenter for MTV Base Africa and Ebony Life TV; Anthony Oduwole, Co-Founder and CTO, VertoFX, Dr. Dipo Awojide, UK Lecturer in Strategy/Career & MSME Coach, and Odunayo Eweniyi, Co-Founder Piggyvest. The panelists shared their thoughts and experiences around immigration.

Stephanie, speaking about her experience in the UK, before moving back to Nigeria, said, “Back then, it was complicated to be African because people didn’t understand our culture.” Also speaking about her move back to Nigeria, Stephanie said that it was difficult to adjust. According to her, “Nigeria is not an easy place to move to, but with thick skin, you can make it big once you adjust.”

Anthony, who left Lagos for the UK about 20 years ago, highlighted the disparity in the educational and teaching culture between the United Kingdom and Nigeria. According to him, “The educational system in Nigeria is good, but could be better. Learning should be more critical thinking and analysis”.

“I grew up with the conviction that I was born to make an impact.” These were the words of Odunayo, who narrated her experience of how she had several opportunities to leave Nigeria, but eventually made a decision to build a company with her now Co-Founders in Nigeria. Speaking on the challenges that starting a company in Nigeria posed, Odunayo said, “There is no other country you will live in like Nigeria that poses a challenge to building a company.” She then went ahead to point out that those challenges are also what makes the process worth it.

Dr. Dipo, who relocated from Nigeria to the UK, emphasized the importance of having the right information before deciding to relocate. He said, “Information and mentoring would have helped me make better decisions.” He also advised young people to go out and see the world and get access to as much information as possible.

Close friends and family of the author also had a few words to say about her.

Tega Desi, Technology Risk Oversight Manager, Natwest Group, a childhood friend of the author noted that Lola is inspiring, focused, hardworking, dedicated, resourceful, and a go-getter. She also commended her on doing a great and articulate job on ‘Lagos to London’ and mentioned that her next book should be her biography.

Founder, The YD Company, Yetty Ogunnubi, described Lola as family. She also said, “Lola is a fantastic soul and selfless friend.”

The father of the author, Mr. Olajide Aworanti, thanked everyone for their participation and support and expressed his pride in Lola’s new achievement.

The novel ‘Lagos to London’ was officially launched at 1 pm by Chief Launcher, Fola Oyeyinka, Partner, Blackrose Group, and Former Presidential Advisor, who noted that the book has stirred a good conversation. He described the novel as “a well-written book with potential for great impact” and encouraged everyone to read the book.

The closing remark was delivered by the author, who encouraged everyone to stay resilient no matter the challenge. Lola also hinted that another book project, a sequel is in the works.

Proud partners and sponsors included Sweet Sensation Nigeria, The YD Company, Globuf International Consults, and Lake Investment Partners.

‘Lagos to London’ is available for purchase on:

Order from Amazon.

Order from Website.

Order from Okadabooks.

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RUNDOWN OF DESIGN WEEK LAGOS

Design Week Lagos (DWL) 2021, founded by African design advocate Titi Ogufere, is the leading design week on the African continent, conceived to present and celebrate the best in contemporary African design across categories while bringing international field leaders and visitors to experience the most exciting work from the region. The citywide celebration, themed Design Revolution, took place in various venues across the city of Lagos from October 21st to 31st, 2021, promoting creativity, and innovation across disciplines, including architecture, industrial design, interior design, furniture design, graphics design, and technology.  This year’s celebration included activities such as a central exhibition showcasing new work from across the continent, an awards program, a series of talks and lectures, and the DWL Student Competition.

The 10-day event wrapped up yesterday, the 31st of October, 2021, with the exhibition.

THE AFRICAN TRADE ROUNDTABLE
 

The roundtable was themed, ”Developing the Interior Design Trade and Services Market through the AFCFTA”, and the aim was to create a platform for learning, debating, and identifying collaborative solutions to the current challenges in the furniture, fixtures, and design ecosystem and to further encourage intra-Africa trade.

“It’s a growing celebration of excellence”, Titi said.

INTERIOR DESIGN BUYERS GUIDE APP LAUNCH

The ID Buyers Guide App is a new and innovative platform introduced to Africa’s home décor market. The IDBG App is an all-in-one online marketplace for products and services and a social network for trade and consumers to search, discover and buy interior design products and services within Africa.

Titi Ogufure, also emphasized why innovation is important in the interior design industry. She said, “We need to look at design holistically and make sure that the conversation is robust”

IFI AFRICAN REGIONAL ROUNDTABLE

In collaboration with Design Week Lagos, the International Federation of Interior Architects / Designers (IFI) hosted the IFI African Regional Roundtable on October 21st, 2021 at the Wheatbaker Hotel, Victoria Island, Lagos. The interactive virtual event allowed the diverse design community in Africa to discuss the IFI Education Policy. The roundtable brought together over 5,000 African designers, including practitioners, academic institutions, educators, professional associations, policymakers, governments, and students.

Additionally, The Interior Design Professional Guide for Africa and the Middle East was launched as part of the African Regional Roundtable. The book, authored by an interior design expert, Titi Ogufere, is an essential resource and guide to managing and sourcing for interior projects in the region, with practical guidance, a directory of vendors, and advice from 25 leading interior designers in Africa and the Middle East on how to run an interior project successfully and profitably from start to finish.

THE STUDENT COMPETITION PROJECT

The ‘African Museum of Design’, serves as an introduction to the education of design history in Africa. Students were asked to design a museum borne out of recognizing the need to honor the efforts and works of Pan-African individuals and teams who have made a social impact and substantial contributions to society through design. For this competition, the task was to design a museum with localized vernacular- a design language that is true to our history, location, and future sustainable goals.

MADE BY DESIGN

Made by Design is an original documentary series highlighting architects, interior, and product designers in Africa. The series was created by Titi Ogufere, CEO of Essential Media Group (EMG).

The Made by Design documentary will offer a glimpse into Africans’ architectural, interior design, and product design landscape. It features interviews and peeks at the outstanding projects of some of the best architects and designers in Africa.

Speaking on the importance of the documentary, Founder, DWL, Titi Ogufure, said, “We have a rich heritage and we feel like it’s important for us to begin to tell our story from our own perspective”.

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RUNDOWN OF DESIGN WEEK LAGOS; DESIGN REVOLUTION

Design Week Lagos (DWL) 2021, founded by African design advocate Titi Ogufere, is the leading design week on the African continent, conceived to present and celebrate the best in contemporary African design across categories while bringing international field leaders and visitors to experience the most exciting work from the region. The citywide celebration-themed Design Revolution, took place in various venues across the city of Lagos from October 21st to 31st, 2021, promoting creativity, and innovation across disciplines, including architecture, industrial design, interior design, furniture design, graphics design, and technology.  This year’s celebration included activities such as a central exhibition showcasing new work from across the continent, an awards program, a series of talks and lectures, and the DWL Student Competition.

The 10-day event wrapped up on the 31st of October, 2021, with the 10-day exhibition at A Whitespace Creative Agency.


THE AFRICAN TRADE ROUNDTABLE
The roundtable was themed, ”Developing the Interior Design Trade and Services Market through the AFCFTA”, and the aim was to create a platform for learning, debating, and identifying collaborative solutions to the current challenges in the furniture, fixtures, and design ecosystem and to further encourage intra-Africa trade. “It’s a growing celebration of excellence”, Titi said.


INTERIOR DESIGN BUYERS GUIDE APP LAUNCH

The ID Buyers Guide App is a new and innovative platform introduced to Africa’s home décor market. The IDBG App is an all-in-one online marketplace for products and services and a social network for trade and consumers to search, discover and buy interior design products and services within Africa.

Titi Ogufure, also emphasized why innovation is important in the interior design industry. She said, “We need to look at design holistically and make sure that the conversation is robust”.


IFI AFRICAN REGIONAL ROUNDTABLE

In collaboration with Design Week Lagos, the International Federation of Interior Architects / Designers (IFI) hosted the IFI African Regional Roundtable on October 21st, 2021 at the Wheatbaker Hotel, Victoria Island, Lagos. The interactive virtual event allowed the diverse design community in Africa to discuss the IFI Education Policy. The roundtable brought together over 5,000 African designers, including practitioners, academic institutions, educators, professional associations, policymakers, governments, and students.

Additionally, The Interior Design Professional Guide for Africa and the Middle East was launched as part of the African Regional Roundtable. The book, authored by an interior design expert, Titi Ogufere, is an essential resource and guide to managing and sourcing for interior projects in the region, with practical guidance, a directory of vendors, and advice from 25 leading interior designers in Africa and the Middle East on how to run an interior project successfully and profitably from start to finish.


THE STUDENT COMPETITION PROJECT

The ‘African Museum of Design’, serves as an introduction to the education of design history in Africa. Students were asked to design a museum borne out of recognizing the need to honor the efforts and works of Pan-African individuals and teams who have made a social impact and substantial contributions to society through design. For this competition, the task was to design a museum with localized vernacular- a design language that is true to our history, location, and future sustainable goals.


MADE BY DESIGN

Made by Design is an original documentary series highlighting architects, interior, and product designers in Africa. The series was created by Titi Ogufere, CEO of Essential Media Group (EMG).

The Made by Design documentary will offer a glimpse into Africans’ architectural, interior design, and product design landscape. It features interviews and peeks at the outstanding projects of some of the best architects and designers in Africa.

Speaking on the importance of the documentary, Founder, DWL, Titi Ogufure, said, “We have a rich heritage and we feel like it’s important for us to begin to tell our story from our own perspective”.

For more information, visit the website here.

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My World of Bags Launches Kafawa Training Program in Partnership with the Mastercard Foundation

Lagos, 27 Oct 2021: Today, My World of Bags, in partnership with the Mastercard Foundation announced the launch of Kafawa, a training initiative designed to bridge the skills gap in the leather and non-leather manufacturing industry.

My World of Bags, the parent company of FemiHandbags, one of Africa’s leading luxury accessory brands, is partnering with the Mastercard Foundation’s Young Africa Works to upskill hundreds of Nigerian youths and connect them to work opportunities in the creative sector.

L-R: Oluwayemi Olukanni (Course Design Lead, Kafawa), Nkem Okocha (Founder, Mamamoni), Mrs. Femi Olayebi (CEO, My World of Bags Ltd), Sinmi Olayebi (Project Lead, Kafawa)

Kafawa, which means ‘establishment’ in Hausa, will kick-off its pilot edition in Oyo state and will launch a series of intensive courses in hard and soft skills. The goal is to empower and establish a highly skilled generation of youth to enhance the quality of workmanship in Nigeria – and Africa’s leather and non-leather industries.

In a statement by the Program Director and Founder of My World of Bags/FemiHandbags, Mrs. Femi Olayebi, she said, “There is a breadth of potential in the leather and non-leather manufacturing industries in Nigeria, and yet, there is a lack of skilled hands to bring that potential to life. This partnership with the Mastercard Foundation is the perfect opportunity to achieve this, by not only equipping young Nigerians with the necessary skill sets to grow and expand the sector but also to enhance their own economic outcomes. We are honored to be driving this change, and we are committed to creating access for as many young people at the bottom of the pyramid as possible. We truly believe that there is dignity in working your way to the top, no matter how low you start, and we hope to begin to change mindsets and create a chain reaction.”

CEO, My World of Bags Ltd – Mrs. Femi Olayebi giving the Welcome Address

Speaking at the Opening Ceremony, Chioma Nwagboso, Program Lead, MSME Finance at the Mastercard Foundation said, “The Mastercard Foundation is excited at the potential for Kafawa to create a new generation of young people with a changed mindset and new-found belief that production, tailoring, and manufacturing can provide dignified and fulfilling work opportunities.”

Over the past five years, My World of Bags has been an active advocate for skill-building, through its annual training program for leather designers, in partnership with the Nigerian Export Promotion Council (NEPC); and for expanding access and creating a platform for visibility, through its annual Lagos Leather Fair. This partnership with the Mastercard Foundation enables the company to further expand its reach, intensify and broaden the training curricula and offer placement opportunities within the leather and non-leather manufacturing industry.

The first cohort of trainees, selected based on their passion, availability, and readiness to strive for better, have officially been on-boarded into the Kafawa Training Program and are very eager to begin a journey that will involve intensive training over a period of 3-4 months. Application for the next cohort will be open in March 2022.

Media Enquiries

programs@myworldofbags.com and enquiries@kafawa.com

My World of Bags Ltd

Oluyemi Olukanni (Communications Lead, My World of Bags/FemiHandbags) programs@myworldofbags.com 
http://www.myworldofbags.com/

Mastercard Foundation

Nonye Mpho Omotola, Country Lead, Program Communications, Nigeria
nomotola@mastercardfdn.org


About My World of Bags

My World of Bags (MWOB) is a bag design and corporate accessories manufacturing company, and the parent company of Femi Handbags — a bespoke line of leather handbags and accessories. Founded in 1992 by Femi Olayebi, the company designs and produces a dynamic array of products for businesses and individuals alike.

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DESIGN WEEK LAGOS: THE AFRICAN TRADE ROUNDTABLE & IDBG APP LAUNCH

THE AFRICAN TRADE ROUNDTABLE: ”Developing the Interior Design Trade and Services Market through the AFCFTA”

The roundtable featured high-level discussions with senior representatives and industry stakeholders, such as interior designers, furniture manufacturers, retailers, and suppliers, to discuss the African Continental Free Trade Area (AfCFTA) agreement. The AfCFTA is the African Union’s framework to establish a single continental market for goods and services with the free movement of capital and business travelers. AfCFTA presents a chance to defragment the African market, thus enhancing competitiveness and serving as a vehicle to support the achievement of the SDGs.

The forum was a platform for learning, debating, and identifying collaborative solutions to the current challenges in the furniture, fixtures, and design ecosystem and to further encourage intra-Africa trade.

The AfCFTA is expected to eliminate up to 90% of tariffs and allow free movement of labor, thus, advancing Africa’s industrialization and enhancing the overall economies of scale of the countries involved. However, it is evident that the objectives of the AfCFTA will not be achieved in the absence of structural and systemic assimilation of the goals and rules of the regime.

Furthermore, the implementation of the AfCFTA will undoubtedly lead to cross-border disputes between states, businesses, and service providers. It has been argued that given the significant divergence in the approaches to the subject of international commercial law in Africa coupled with the complex political economy surrounding it, the idea of a common market can only materialize if certain concrete interventions are made in response to the new framework of the AfCFTA. Against this backdrop, Design Week Lagos, in collaboration with the African Continental Free Trade Area.

Secretariat organized the African Trade Roundtable under the theme – “Developing the Interior Design Trade and Services Market through the AfCFTA”. The roundtable brought together intra-African trade experts, government officials, international trade and commercial law experts, policymakers, scholars, etc., from across the continent to discuss the pertinent issues arising out of the implementation of the AfCFTA.


INTERIOR DESIGN BUYERS GUIDE APP LAUNCH

The ID Buyers Guide App is a new and innovative platform introduced to Africa’s home décor market. The IDBG App is an all-in-one online marketplace for products and services and a social network for trade and consumers to search, discover and buy interior design products and services within Africa.

A staggering 90% of consumers in Nigeria do not like to visit showrooms, with similar characteristics prevalent across other countries in Africa. That’s why the online home décor and interior design subset of the market within Africa are expected to attract 112.2 million users across Africa by 2025. The app gives customers the chance to experience the ease of shopping and delivery while merchants can expose their products to key players with purchasing power.

Furthermore, the platform also offers an online B2B marketplace for sourcing and connecting consumers with screened and trained designers and decorators, building multiple meaningful pathways to monetization. The ID Buyers Guide App is revolutionary, and it has something for everyone.

Users can easily access a community of interior designers, decorators, architects, homeowners, design enthusiasts, real estate developers, distributors, suppliers, and manufacturers for collaborations, business transactions, personalized home experiences, and updates on industry trends through our forums.

Consumers can also co-create projects or choose to register and get listed as manufacturers, suppliers, or distributors. The IDBG App is a platform with a difference because it focuses not only on interior design in general but also on the many specific and distinct pain points in the African market. It provides a holistic approach towards sourcing, co-creation, and networking in Africa.

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DESIGN WEEK LAGOS: THE IFI AFRICAN REGIONAL ROUNDTABLE & BOOK LAUNCH

Design Week Lagos (DWL) is the leading design week on the African continent, conceived to present and celebrate the best in contemporary African design across categories while bringing international field leaders and visitors to experience the most exciting work from the region. Founded by African design advocate Titi Ogufere, DWL was first established in 2019 as a citywide celebration held in Lagos, Nigeria over ten days, promoting creativity, innovation across disciplines, including architecture, industrial design, interior design, furniture design, graphics design, and technology.

L-R –  Prof George Washington Karani (President Interior Designers Association of Ghana), Delilah Mercer (Interior Designers and Decorators Ghana), Titi Ogufere (President, International Federation of Interior Architects and Design and Founder, DWL), unidentified, Noel Dibo (CNAICI – Conseil National des Architectes d’Intérieurs de Cote d’Ivoire), and Professor Dolapo Amole (HOD Interior Design, Obafemi Awolowo University).

IFI AFRICAN REGIONAL ROUNDTABLE

In collaboration with Design Week Lagos, the International Federation of Interior Architects / Designers (IFI) hosted the IFI African Regional Roundtable on October 21st, 2021 at the Wheatbaker Hotel, Victoria Island, Lagos. The interactive virtual event allowed the diverse design community in Africa to discuss the IFI Education Policy. The roundtable brought together over 5,000 African designers, including practitioners, academic institutions, educators, professional associations, policymakers, governments, and students.

Additionally, The Interior Design Professional Guide for Africa and the Middle East was launched as part of the African Regional Roundtable. The book, authored by an interior design expert, Titi Ogufere, is an essential resource and guide to managing and sourcing for interior projects in the region, with practical guidance, a directory of vendors, and advice from 25 leading interior designers in Africa and the Middle East on how to run an interior project successfully and profitably from start to finish.


INTERIOR DESIGN PROFESSIONAL GUIDE AFRICA/ MIDDLE EAST BOOK LAUNCH

The Interior Design Professional Guide for Africa and the Middle East was launched as part of the African Regional Roundtable. The 320-page book was authored by an interior design expert and the 21st President of the International Federation of Interior Architects / Designers, Titi Ogufere. It is packed with valuable information such as step-by-step guidelines, actionable advice, and helpful images to ease the execution of every type of interior design project and practice, no matter the size.

The Interior Design Professional Guide for Africa and the Middle East was published to serve as a comprehensive and easy-to-use guide for interior designers of all levels to give them all the information and resources they need to make a profit, achieve professional excellence, and develop a deeper understanding of the interior design industry. 

It features contributions from 25 interior design professionals from Africa and the rest of the world who have set the pace and continue to move the interior design industry forward with their pioneering ideas. Through the book, these experts also provided vital content and unique insights on how to run an interior design project successfully and profitably.

The book was conceived as a guide for the African and Middle Eastern interior design industry. Whether it is to address specific questions for existing interior designers or provide an overview of the design process to a layperson, the book is guaranteed to meet every interior design need. The overall goal of The Interior Design Professional Guide for Africa and the Middle East is to provide a user manual for executing any interior design project from start to finish. It captures the principles of practicing as an interior designer and understanding all the processes involved. The book also gives details on the business side of the practice, legal responsibilities, and even fee structure.

L-R; Sam Udoma (CEO Super Geek), Titi Ogufere (President, International Federation of Interior Architects and Design and Founder, DWL), Mrs. Omodunke Adelakun (MD, B & O Nigeria), Professor Dolapo Amole (Head of Department Interior Design, Obafemi Awolowo University), Professor Babatunde Jaiyeoba (Head of Department of Architecture, OAU)

It is a go-to guide for details and best practices for professional or aspiring interior designers in Africa and the Middle East and was published in English and French to support the industry within these regions.

During the book launch, HOD Interior Design, OAU, Professor Dolapo Amole pledges on the University’s behalf to donate 25 copies of the book. The DWL team further revealed their commitment to having gifted students of the University of Ibadan and Covenant University copies of the book, as a way of supporting the design industry from the grassroots.

CEO, Super Geek, Sam Udoma during his speech mentioned his way of encouragement by donating 100 copies of The Interior Design Professional Guide for Africa and the Middle East book around the African design industry.