Roles & Responsibilities:
- Develop and maintain existing client relationships.
- Interact and correspond with prospective clients.
- Identify, develop and maintain relations with potential clients to drive billed revenue for attaining set revenue targets.
- Develop and execute a yearly formal business plan for assigned territory.
- Schedule client visits regularly in the territory to provide apt accounts coverage.
- Identify key business and clinical challenges.
- Demonstrate needs fulfilment model and method.
- Identify decision-makers, services and products to meet client issues.
- Direct development of client-customized solutions.
- Negotiate with clients for efficient services delivery at profitable fees.
- Ensure services are priced correctly for client expansion opportunities.
- Present solutions to clients and negotiate price optimally.
- Draft client service agreement providing details on the scope of service and compensation.
- Negotiate with clients to execute contracts.
Public Relations Responsibilities:
- Coordinating all public relations activities
- Developing a marketing communications plan including strategy, goals, budget and tactics
- Developing a media relations strategy, seeking high-level placements in print, broadcast and online media.
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them Requirements
- Proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- Event planning experience
- Degree in Marketing, Advertising, Communications or a related discipline.
Digital Associate Responsibilities:
- Performing research on current benchmark trends and audience preferences
- Designing and implementing social media strategy to align with business goals
- Setting specific objectives and reporting on ROI
- Job brief We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
- Perform research on current benchmark trends and audience preferences
- Design and implement a social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications requirements.
- Proven work experience as a Social media manager
- Hands-on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- Qualification in Marketing or relevant field.
If you are a graduate or undergraduate looking to experience real business at a PR and Communications company, we are currently offering internships that allow you to grow in the communications industry.
Undergraduate internships: Our interns can benefit from learning beyond the classroom when they gain hands-on experience with YD.
Graduate Internships: MBA and graduate interns are expected to contribute to the success of YD through innovative ideas and value creation gained both in school and through previous work experience. Recent graduates often possess fresh knowledge, allowing them to be the pioneers. Based on successful performance and the skills needed for our business, interns may have the opportunity to become full-time employees.