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LAGOS TO LONDON BOOK LAUNCH – BRITISH DEPUTY HIGH COMMISSION IKOYI

Author, Lola Aworanti-Ekugo

The physical launch of the fictional novel, ‘Lagos to London’ by Lola Aworanti-Ekugo took place on Tuesday the 30th of November 2021.

‘Lagos to London’ book tells a story of the reality in Nigeria today where most people are leaving the country in a bid to seek greener pastures. The novel takes readers on a journey of two Nigerians, Remi Coker and Nnamdi Okonkwo from different backgrounds. They leave the shores of Nigeria full of hope to further their education abroad. Remi, who is from the prestigious Coker family is expected to return home after her law degree to run the family law firm, while Nnamdi, frustrated by the federal university, strikes plans to escape Nigeria and never to return. The story follows their journey of newfound freedom, the realities of life in the United Kingdom, and the dilemma of whether to remain or return to Nigeria.

The event was an absolute success and was graced with the presence of dignitaries and important guests such as the Chief Host, the British Deputy High Commissioner, Ben Llewellyn-Jones; the Keynote Speaker, Architect Tonye Patrick Cole mni; Lead Pastor of the Elevation Church, Pastor Godman Akinlabi with his beautiful wife, Pastor Mrs. Bolarinwa Akinlabi, Pastor Kola Fayemi, Lead Pastor of TEC Ikoyi; Sir Olutoyin Okeowo and his wife, Lady Adejoke Okeowo; Deputy Managing Director of First Bank Nigeria, Mr. Gbenga Shobo, Managing Director, Ecobank, Mr. Patrick Akunwutan and a representative of the Honourable Minister of State- Federal Ministry of Mines and Steel Development, Dr. Uchechukwu S. Ogah, to mention a few.

Also present were students from Chalcedony School with their principal, Mr. Odeniyi Odewale.

The launch, anchored by MC SACO, began with art exhibitions from various artists namely, Oyelade Oyewole, Kareem Oyeneye, and Merenini Williams, who through their artworks, gave their interpretations of ‘Lagos to London’, and promoted the relationship between both cultures, and a beautiful saxophone performance by Fikun Saxofix.

The opening remark was given by Ben Llewellyn-Jones, the British Deputy High Commissioner, and Chief Host of the event. He expressed his love for the book and the story it tells. He said, “Lagos to London touches on relevant discussions, speaks to the cultural exchange and how the relationship between the two countries can grow.”  He went ahead to encourage people to buy the book.

The author, Lola Aworanti-Ekugo, then stepped forward to give a short remark about the background of the book and expressed gratitude for the support and participation of everyone present. She noted that Lagos to London was inspired by her story of leaving Nigeria during her teenage years. In her words, “While it was beautiful to leave the country, it can also be difficult, and many people lose their way. This is a book that inspires you to follow your dreams and find your own path whether it be in Nigeria or abroad”.  Lola hopes that her novel will impact lives and help people discover themselves. She hopes that one day it will be incorporated into the school curriculum given its emphasis on shaping and empowering young minds.

The Keynote Speaker, Architect Tonye Patrick Cole mni co-founder, and former group executive director, Sahara Group went ahead to praise Lola’s artistry, acknowledging that he could easily relate to almost all the characters in the book. He expressed, “The writing was truly delightful, the tension from Remi was poignant and real. The book tells a story of each of us.”

Afterward, excerpts from the book were read by Africa, Development Finance & Corporate Government Expert, Mrs. Cecelia Akintomide.

Following this was a short book review session anchored by Oreoluwa Lesi. The book reviewers include Lanre Fatimilehin, President Oxford & Cambridge Club of Nigeria; Chiamaka Obuekwe, Travel & Entrepreneur/CEO Social prefect tours; Chioma Nwachukwu, Student of Chalcedony School; and Richard Ajayi, Founder, House of Dairy. For Richard, “This book encourages young people to be tenacious.” According to Chiamaka, “This book is phenomenal.” Chioma said, “It’s hands down one of the most relatable books I’ve ever read.” Lanre reiterates a major theme in the book. He says, “The book is about choices.”

Sir Olutoyin Okeowo did not hesitate to praise the author’s artistry. He commended her for a job well done.

The book was officially launched at 7:10 pm, after which Mr. Chibuzor Duru, the representative of the Honourable Minister of State- Federal Ministry of Mines and Steel Development, Dr. Uchechukwu S. Ogah, gave the goodwill message and noted that some copies of the book will be shared to people.

Giving the vote of thanks, the mother of the author, Chief Mrs. Oyenike Aworanti, described Lola as multi-talented and narrated her journey into becoming a published author as a great achievement.

The book was virtually launched on the 30th of October 2021 by the Chief Launcher, Fola Oyeyinka, Partner, Blackrose Group, and Former Presidential Advisor, who described the novel as “a well-written book with potential for great impact”.

Proud partners and sponsors included Sweet Sensation Nigeria, BellaNaija, The YD Company, Globuf International Consults, and Lake Investment Partners.

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Back To Business.

Back To Business.

We’re open and ready to serve you.

Dear Friend,

Happy New Year!

Flipping the last page of the 2020 calendar brought us all to a simple realization that the new year is here and without any intent to recount the happenings of that period, it is clear that we are greater together.

Those partnerships and work support we failed to celebrate in the past moulded the pillars upon which we survived 2020. It is indeed an exhilarating ride for us.

From the deepest base of our hearts, thank you for being part of our 2020 and we are using this opportunity to inform you that, at YD, 2021 is going to be more wins for all us.

Your public relation needs, brand management concerns and communication bits are still our core responsibilities and we will always attend to them with the utmost professionalism, loyalty and integrity, just talk to us today and again, let’s soar together!

The entire YD team is super stoked to make magic for your brand, reach out to us today and let’s soar!

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LLF Digital was a Blast!

THE LLF DIGITALEXPERIENCE!

After four incredible days of brilliant conversations, extremely insightful masterclasses, and a fascinating 3D exhibition experience, we are super excited to have made history by bringing you Africa’s first digital leather fair.

Just in case you missed any of it, here are highlights of the event:

We featured 24 leather designers from across West Africa in a specially curated 3D virtual exhibition, some of which included: Shekudo, Aaboux, Pere Lei, Apaart Africa, Toss Bags, Zashadu, FemiHandbags, Marte Egele, Sole Inspiration,and Detail Africa.

The exhibition is still live for a couple more weeks. Click here to visit.

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LLF DIGITAL IS BACK!

Hiya,

How are you holding up? Remember, we are all in this together. Change is now.

On a lighter note, sequel to our announcement of the postponement of LLF Digital, we are delighted to inform you that 19 th – 22 nd November 2020 has been confirmed as the new dates for the 4-day event.
As you are aware, 2020 has been quite the journey and we are glad to be able to still organize this event amidst all that’s been happening.

LLF Digital is the first of its kind in our journey so far. Themed Re-Defining The Narrative, this year’s event will provide a new perspective to the range and dynamism of the Nigerian leather space as a core part of the global fashion industry.

LLF DIGITAL is a 4-day event that will present a virtual space dedicated to promoting all exhibiting brands to fashion retailers and ready buyers, teaching the fundamentals of leather design and production through a series of well-structured and detailed workshops with Q&A segments, and tackling current socioeconomic issues that stand as obstacles in the Nigerian leather industry through insightful conversations.

Join and engage in our carefully curated conversations and lessons from industry experts all through the event.

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ELOY Conference 2020 Holds in November.

ELOY Awards Foundation confirms Mrs Oulimata Sarr, Regional Director, UN Women and more speakers for the ELOY Conference 2020. Exquisite magazine’s ELOY Conference will hold virtually on Friday, November 27th , 2020 from 11am.  Exquisite magazine has been consistently organizing the ELOYs since 2009, to celebrate and recognize women of excellence in different fields to inspire and motivate others.
 
The ELOY Conference under the ELOY Awards Foundation is to empower women in Micro/Small businesses and women in the rural areas.
 
The spotlight is beaming on women. It is evident in Nigeria and around the world as policymakers and business support organizations are waking up to the idea that women are good for the economic prosperity of the nation. Women are the powerhouse of a nation. The pandemic has also shown that women are a force to be reckoned with; most of the countries that were recognized as having managed the COVID-19 crisis best are led by women. It is time to recognize that women are here and we are making a huge difference. THEME OF THE ELOY CONFERENCE 2020: The Women are Here – Empower Her.Our theme this year is to continue the conversation and action steps towards having a more inclusive representation of women in all sectors, especially in leadership roles and for women-owned businesses to be appreciated, recognized and not belittled. The ELOY conference is being used as a platform to educate and empower thousands of women says Tewa Onasanya, Founder of the ELOY Awards Foundation 
A Special Address on the theme will be given by the Regional Director UN Women Mrs Oulimata Sarr. Speakers for the different panel discussions include Toyin Onigbanjo (Founder AugustSecrets), Adeola Adefila (Chief Operating Officer, Banrut Rolls Nigeria), Just Ibe (President, TACT Africa), Yetty Williams (Founder, Lagos Mums), Muna Onuzo (Senior Technical Adviser to the Honourable Minister of State for Education), Tayo Afolabi (CEO WorldPR Media Limited), Onyeka Koldsweat (Founder & Chief Impact Officer, Rendra Foundation, Dr Ijeoma Nwagwu (Sustainability Leadership & Strategy, Lagos Business School), Chizor Malize (MD/CEO, Financials Institution Training Center), Tale Alimi (C0-Founder & CEO, Rouzo), Abiola Olumodeji (Madame Merola, Image and Branding Specialist), Mavis Amankwah (Multi Award-winning Entrepreneur and Public Speaker), Yetty Ogunnubi (Founder, YD Company), Mabel Aladenusi Adeteye (Head Communications and PR, TVC Communications).
 
The conference will feature; Special addresses by women who are successfully running their businessesThree-panel sessionsGrowth Strategies for Businesses – Expanding in the midst of a pandemicFinancial Inclusion for Women & Fitness for Businesses – Preparing and getting finance Marketing, PR & Brand Communication in the digital age Business idea pitch sessions for the ELOY Foundation Grant and access to affordable loans. 
Attendance is free but registration required.
 
For more information and sponsorship enquiries, please contact: eloyf@exquisitemag.com
Register Here
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M.I ABAGA TO DROP SOUNDTRACK FOR AFRICAN KNOCKOUT SHOW, ‘AFRICAN KNOCKOUT’.

M.I ABAGA DROPS SOUNDTRACK FOR AFRICAN KNOCKOUT SHOW, ‘AFRICAN KNOCKOUT’AFRICAN KNOCKOUT Show is thrilled to announce the release of its official soundtrack by multiple award-winning and renowned rapper M.I Abaga. The song titled “AFRICAN KNOCKOUT” is produced by Chopstix. AFRICAN KNOCKOUT Show soundtrack centres on winning, being a champion and overcoming challenges.
The song is highly inspiring and seeks to motivate one to be a better version of themselves.

The AKO Show will premiere on Sunday, November 1st, 2020 on SuperSport Action, at 8pm on DSTV and GOTV. M.I is an amazing rapper whose music and style resonates with The AKO Show”, reads the statement from organizers of The AFRICAN KNOCKOUT Show.

AFRICAN KNOCKOUT is available for download across all music platforms from Friday, October 30, 2020.

Available for Download HereABOUT THE AFRICAN KNOCKOUT SHOWTHE AFRICAN KNOCKOUT’ (The AKO Show), a reality show set to hit your TV screens from November. The AKO Show is a platform launched to discover the next Mixed Martial Arts (MMA) Champion in Nigeria.

The AKO Show is a combination of sports and entertainment, with 2 teams of fighters, living and interacting with each other for 9 weeks trained by top professional MMA Coaches with a final live event in December 2020, at Landmark Center the Official Fighting Venue. The AKO Show will be broadcast on both DStv and GOtv platforms across 46 African countries on SuperSport Action, SuperSport Variety and SuperSport Blitz.

It will also be available for streaming on Streamcent.

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You are receiving this email because you opted in via our website.



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“Mentorship is one of the ways I give back” – Yetty Ogunnubi

Gracing the cover of the October/November issue of Red Edit magazine alongside other unstoppable women in media Tosin Ajibade (Olorisupergal), Moriam Musa (Morsi PR) and our CEO, YD Limited, Yetty Ogunnubi detailed extensively her journey into PR, how she has been to stay on top of her game, especially during the pandemic.
Speaking with the Red Edit team in an interview, she shared the challenges she’s had to conquer, her thoughts on how important relationship building is, as well as the future of the media industry in few years to come.
READ MORE
To learn more about YD and what services we have on offer visit yettyd.com or send us a message on yd@yettyd.com

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LAGOS LEATHER FAIR GOES DIGITAL: ANNOUNCING LLF DIGITAL!

LAGOS LEATHER FAIR GOES DIGITAL: ANNOUNCING LLF DIGITAL!
We are super excited to announce the 2020 edition of the Lagos Leather Fair, LLF DIGITAL, a virtual experience that will hold from Thursday 22 nd to Sunday 25th October 2020. Themed Re-Defining The Narrative, this year’s event will provide a new perspective to the range and dynamism of the Nigerian leather space as a core part of the global fashion industry.
LLF DIGITAL is a 4-day event that will present a virtual space dedicated to promoting all exhibiting
brands to fashion retailers and ready buyers, teaching the fundamentals of leather design and
production through a series of well-structured and detailed workshops with A segments, and tackling current socioeconomic issues that stand as obstacles in the Nigerian leather industry through insightful conversations.
This year’s edition of the LLF DIGITAL event will feature:
● A Trade-Show style virtual exhibition of West Africa’s leading leather designers
● Conversations
● Masterclasses
● 15-Minute Sessions with industry experts and thought leaders
● & A Special Launch!
ABOUT THE LAGOS LEATHER FAIR The Lagos Leather Fair (LLF) was created in 2017, and is the first of its kind in Nigeria. It is an Intra-African event that provides the much-needed platform for leather designers within and outside Nigeria, to showcase their products and talents, to buyers, consumers, retailers etc. Since the inception of LLF, more attention has been paid to the West African Leather Industry with recognition from industry giants, brands, retailers, suppliers and tanneries. To get more information on how to attend, please visit www.thelagosleatherfair.com
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MEDIA PARTNERS
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New Name, New Face, Even Greater Services!

New Name, New Face, Even Greater Services!

We are excited to announce that YD has a new name and face.

Formally YD Agency, we have now rebranded and morphed into YD Limited but you can just call us YD. We didn’t just change our name, we also have a new logo and added more exciting services!

The new YD is not just based on aesthetics, we have realigned our strategies and focus to amplify our core values, constricting our name to allow for extended services while still committed to delivering even more premium services to all our clients.

The business space is changing, at the speed of light, so is the world of Public Relations and Communications. The new order is the tech – web, artificial intelligence, internet of things, etc and restrategizing become absolutely unavoidable, the new leaders are those that anticipated and welcomed these changes. These anticipation remains the main force behind our rebranding and refocus, a pivotal point in driving our current operational excellence and future expansion.

ABOUT US

YD Limited is a hybrid Public Relations firm; a result-driven integrated marketing communications firm with core competencies in corporate, consumer and lifestyle brands.

 

We work to create brand recognition, increase visibility through exciting realistic ideas to produce impactful PR campaigns and continuous growth. From creating a brand outlook, image-making, developing unique stories to implementing campaigns, events management, penetrating new markets and increasing market shares, YD Limited is involved in every aspect of building your brand from the ground up.

a result-driven integrated hybrid PR, marketing communications firm.

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COVER ALERT!! Olori Boye- Ajayi features in today’s Guardian Woman.

Olori Boye-Ajayi features in today’s Guardian Woman.

She speaks about The Fix-It Conference and how it would show us how what we do fits into the agenda for Africa’s development. 

A fashion export consultant, public speaker and personal transformation coach, Olori Boye-Ajayi is the Co-founder of The Ark Coaching Company, which aims at making ‘made-in-Africa’ renowned by connecting local designers to the global market. She is also the founder of the ROC Girls Club and the Unplugged Network, which hosts the Secret Garden Retreats for Women. She also hosts the Be More with Olori podcast and the Olori Ajayi YouTube Channel, where she engages her audience about discovering, exploring and growing in faith, business, career and relationships. She’s currently pioneering West Africa’s first Industrial Garment Manufacturing Park, as well as the first Fashion Truck in the sub-region, Fashion On Wheels.

In this interview with TOBI AWODIPE, she talks about her upcoming Pan-African Virtual Fix-It conference and how Africa’s fashion can penetrate global retail chains.

Read more on her incredible story in today’s Guardian Woman HERE.

Shoot Credits

Photography: (@EmmanuelOyeleke)

Makeup:  (@funkeoge)

Styling: ( @RhodaEbun )

Featured

Cover: Olori Boye-Ajayi (@Oloriboye)

Woman On the Job: Tobi  Awodipe

Media: Guardian Woman

 

Sign up for the Fix-It Conference below.