In commemoration of the International Day of the Girl Child, The Women International in partnership with The Good Way Foundation has launched the 2024 Pink Up for Girls Campaign. This campaign aims to ensure the rights of girls around the world, regardless of their backgrounds or stereotypes that keeps them marginalised.
The 2024 Pink Up for Girls Campaign themed “Breaking Stereotypes, Redefining Her Future” seeks to spark meaningful online and offline conversations about empowering girls, especially those in low-income communities. On October 11, 2024, men, women and children from all walks of life are encouraged to show solidarity for girls around the world by wearing a touch of pink. This gesture seeks to drive awareness and champion the cause of the rights of the Girl Child.
The Pink Up for Girls Campaign has garnered both international and national attention since its launch in 2021 by The Women International as #pinkbecauseiamagirl and rebranded in 2023 to #PinkUpForGirls. Reaching over 50,000 globally, the campaign has forged alliances that ensure that the voices of girls are heard and that they are equipped with all they need to thrive and build communities. The 2024 #PinkUpForGirls campaign aims to achieve cross-continental participation of 10,000 women, men, children wearing a touch of pink, driving online and offline awareness conversations on the rights of the girl child and how to uphold them; provide sanitary care kits for 200 girls and educational scholarships for 100 girls in low income communities through her ongoing fundraising drive; raise and unite champions who make a commitment to redefine the future for girls round the world for the next decade.
In a statement, The Founder of The Women International, Chinny Okoye, stated, “This is advocacy in action and we’re focusing on a mindset shift. This campaign is about raising awareness, breaking stereotypes, and pushing for real change in how girls and women see themselves and how the world sees us too. Let’s change the way we raise our girls and shape their futures. Too many of us were taught that a girl’s ultimate goal is to be a wife, a mother, a caretaker, and while these roles are important, that’s not ALL we are. We are MORE. Girls can be leaders, presidents, CEOs, innovators, billionaires! We need to let our girls know that they can be ANYTHING they want to be. They are enough. It’s time we start raising our girls to believe that success, power, and influence aren’t just for men, they’re for ALL of us!”
The campaign has secured partnerships with organizations such as House of Coco, Pora Films, Medicaid Cancer Foundation, Alpha Fitness, Stand To End Rape (STER), Nakenohs Global, Voice Of The East, Mommy Moves Magic, Her Network, and YD Company.
This campaign welcomes local and international volunteers, partners, and collaborators and has provided opportunities for individuals and other organisations to get involved. For further information, please visit www.thewomeninternational.org/pinkupforgirls
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