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RUNDOWN OF DESIGN WEEK LAGOS; DESIGN REVOLUTION

Design Week Lagos (DWL) 2021, founded by African design advocate Titi Ogufere, is the leading design week on the African continent, conceived to present and celebrate the best in contemporary African design across categories while bringing international field leaders and visitors to experience the most exciting work from the region. The citywide celebration-themed Design Revolution, took place in various venues across the city of Lagos from October 21st to 31st, 2021, promoting creativity, and innovation across disciplines, including architecture, industrial design, interior design, furniture design, graphics design, and technology.  This year’s celebration included activities such as a central exhibition showcasing new work from across the continent, an awards program, a series of talks and lectures, and the DWL Student Competition.

The 10-day event wrapped up on the 31st of October, 2021, with the 10-day exhibition at A Whitespace Creative Agency.


THE AFRICAN TRADE ROUNDTABLE
The roundtable was themed, ”Developing the Interior Design Trade and Services Market through the AFCFTA”, and the aim was to create a platform for learning, debating, and identifying collaborative solutions to the current challenges in the furniture, fixtures, and design ecosystem and to further encourage intra-Africa trade. “It’s a growing celebration of excellence”, Titi said.


INTERIOR DESIGN BUYERS GUIDE APP LAUNCH

The ID Buyers Guide App is a new and innovative platform introduced to Africa’s home décor market. The IDBG App is an all-in-one online marketplace for products and services and a social network for trade and consumers to search, discover and buy interior design products and services within Africa.

Titi Ogufure, also emphasized why innovation is important in the interior design industry. She said, “We need to look at design holistically and make sure that the conversation is robust”.


IFI AFRICAN REGIONAL ROUNDTABLE

In collaboration with Design Week Lagos, the International Federation of Interior Architects / Designers (IFI) hosted the IFI African Regional Roundtable on October 21st, 2021 at the Wheatbaker Hotel, Victoria Island, Lagos. The interactive virtual event allowed the diverse design community in Africa to discuss the IFI Education Policy. The roundtable brought together over 5,000 African designers, including practitioners, academic institutions, educators, professional associations, policymakers, governments, and students.

Additionally, The Interior Design Professional Guide for Africa and the Middle East was launched as part of the African Regional Roundtable. The book, authored by an interior design expert, Titi Ogufere, is an essential resource and guide to managing and sourcing for interior projects in the region, with practical guidance, a directory of vendors, and advice from 25 leading interior designers in Africa and the Middle East on how to run an interior project successfully and profitably from start to finish.


THE STUDENT COMPETITION PROJECT

The ‘African Museum of Design’, serves as an introduction to the education of design history in Africa. Students were asked to design a museum borne out of recognizing the need to honor the efforts and works of Pan-African individuals and teams who have made a social impact and substantial contributions to society through design. For this competition, the task was to design a museum with localized vernacular- a design language that is true to our history, location, and future sustainable goals.


MADE BY DESIGN

Made by Design is an original documentary series highlighting architects, interior, and product designers in Africa. The series was created by Titi Ogufere, CEO of Essential Media Group (EMG).

The Made by Design documentary will offer a glimpse into Africans’ architectural, interior design, and product design landscape. It features interviews and peeks at the outstanding projects of some of the best architects and designers in Africa.

Speaking on the importance of the documentary, Founder, DWL, Titi Ogufure, said, “We have a rich heritage and we feel like it’s important for us to begin to tell our story from our own perspective”.

For more information, visit the website here.

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DESIGN WEEK LAGOS: THE AFRICAN TRADE ROUNDTABLE & IDBG APP LAUNCH

THE AFRICAN TRADE ROUNDTABLE: ”Developing the Interior Design Trade and Services Market through the AFCFTA”

The roundtable featured high-level discussions with senior representatives and industry stakeholders, such as interior designers, furniture manufacturers, retailers, and suppliers, to discuss the African Continental Free Trade Area (AfCFTA) agreement. The AfCFTA is the African Union’s framework to establish a single continental market for goods and services with the free movement of capital and business travelers. AfCFTA presents a chance to defragment the African market, thus enhancing competitiveness and serving as a vehicle to support the achievement of the SDGs.

The forum was a platform for learning, debating, and identifying collaborative solutions to the current challenges in the furniture, fixtures, and design ecosystem and to further encourage intra-Africa trade.

The AfCFTA is expected to eliminate up to 90% of tariffs and allow free movement of labor, thus, advancing Africa’s industrialization and enhancing the overall economies of scale of the countries involved. However, it is evident that the objectives of the AfCFTA will not be achieved in the absence of structural and systemic assimilation of the goals and rules of the regime.

Furthermore, the implementation of the AfCFTA will undoubtedly lead to cross-border disputes between states, businesses, and service providers. It has been argued that given the significant divergence in the approaches to the subject of international commercial law in Africa coupled with the complex political economy surrounding it, the idea of a common market can only materialize if certain concrete interventions are made in response to the new framework of the AfCFTA. Against this backdrop, Design Week Lagos, in collaboration with the African Continental Free Trade Area.

Secretariat organized the African Trade Roundtable under the theme – “Developing the Interior Design Trade and Services Market through the AfCFTA”. The roundtable brought together intra-African trade experts, government officials, international trade and commercial law experts, policymakers, scholars, etc., from across the continent to discuss the pertinent issues arising out of the implementation of the AfCFTA.


INTERIOR DESIGN BUYERS GUIDE APP LAUNCH

The ID Buyers Guide App is a new and innovative platform introduced to Africa’s home décor market. The IDBG App is an all-in-one online marketplace for products and services and a social network for trade and consumers to search, discover and buy interior design products and services within Africa.

A staggering 90% of consumers in Nigeria do not like to visit showrooms, with similar characteristics prevalent across other countries in Africa. That’s why the online home décor and interior design subset of the market within Africa are expected to attract 112.2 million users across Africa by 2025. The app gives customers the chance to experience the ease of shopping and delivery while merchants can expose their products to key players with purchasing power.

Furthermore, the platform also offers an online B2B marketplace for sourcing and connecting consumers with screened and trained designers and decorators, building multiple meaningful pathways to monetization. The ID Buyers Guide App is revolutionary, and it has something for everyone.

Users can easily access a community of interior designers, decorators, architects, homeowners, design enthusiasts, real estate developers, distributors, suppliers, and manufacturers for collaborations, business transactions, personalized home experiences, and updates on industry trends through our forums.

Consumers can also co-create projects or choose to register and get listed as manufacturers, suppliers, or distributors. The IDBG App is a platform with a difference because it focuses not only on interior design in general but also on the many specific and distinct pain points in the African market. It provides a holistic approach towards sourcing, co-creation, and networking in Africa.

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DESIGN WEEK LAGOS: THE IFI AFRICAN REGIONAL ROUNDTABLE & BOOK LAUNCH

Design Week Lagos (DWL) is the leading design week on the African continent, conceived to present and celebrate the best in contemporary African design across categories while bringing international field leaders and visitors to experience the most exciting work from the region. Founded by African design advocate Titi Ogufere, DWL was first established in 2019 as a citywide celebration held in Lagos, Nigeria over ten days, promoting creativity, innovation across disciplines, including architecture, industrial design, interior design, furniture design, graphics design, and technology.

L-R –  Prof George Washington Karani (President Interior Designers Association of Ghana), Delilah Mercer (Interior Designers and Decorators Ghana), Titi Ogufere (President, International Federation of Interior Architects and Design and Founder, DWL), unidentified, Noel Dibo (CNAICI – Conseil National des Architectes d’Intérieurs de Cote d’Ivoire), and Professor Dolapo Amole (HOD Interior Design, Obafemi Awolowo University).

IFI AFRICAN REGIONAL ROUNDTABLE

In collaboration with Design Week Lagos, the International Federation of Interior Architects / Designers (IFI) hosted the IFI African Regional Roundtable on October 21st, 2021 at the Wheatbaker Hotel, Victoria Island, Lagos. The interactive virtual event allowed the diverse design community in Africa to discuss the IFI Education Policy. The roundtable brought together over 5,000 African designers, including practitioners, academic institutions, educators, professional associations, policymakers, governments, and students.

Additionally, The Interior Design Professional Guide for Africa and the Middle East was launched as part of the African Regional Roundtable. The book, authored by an interior design expert, Titi Ogufere, is an essential resource and guide to managing and sourcing for interior projects in the region, with practical guidance, a directory of vendors, and advice from 25 leading interior designers in Africa and the Middle East on how to run an interior project successfully and profitably from start to finish.


INTERIOR DESIGN PROFESSIONAL GUIDE AFRICA/ MIDDLE EAST BOOK LAUNCH

The Interior Design Professional Guide for Africa and the Middle East was launched as part of the African Regional Roundtable. The 320-page book was authored by an interior design expert and the 21st President of the International Federation of Interior Architects / Designers, Titi Ogufere. It is packed with valuable information such as step-by-step guidelines, actionable advice, and helpful images to ease the execution of every type of interior design project and practice, no matter the size.

The Interior Design Professional Guide for Africa and the Middle East was published to serve as a comprehensive and easy-to-use guide for interior designers of all levels to give them all the information and resources they need to make a profit, achieve professional excellence, and develop a deeper understanding of the interior design industry. 

It features contributions from 25 interior design professionals from Africa and the rest of the world who have set the pace and continue to move the interior design industry forward with their pioneering ideas. Through the book, these experts also provided vital content and unique insights on how to run an interior design project successfully and profitably.

The book was conceived as a guide for the African and Middle Eastern interior design industry. Whether it is to address specific questions for existing interior designers or provide an overview of the design process to a layperson, the book is guaranteed to meet every interior design need. The overall goal of The Interior Design Professional Guide for Africa and the Middle East is to provide a user manual for executing any interior design project from start to finish. It captures the principles of practicing as an interior designer and understanding all the processes involved. The book also gives details on the business side of the practice, legal responsibilities, and even fee structure.

L-R; Sam Udoma (CEO Super Geek), Titi Ogufere (President, International Federation of Interior Architects and Design and Founder, DWL), Mrs. Omodunke Adelakun (MD, B & O Nigeria), Professor Dolapo Amole (Head of Department Interior Design, Obafemi Awolowo University), Professor Babatunde Jaiyeoba (Head of Department of Architecture, OAU)

It is a go-to guide for details and best practices for professional or aspiring interior designers in Africa and the Middle East and was published in English and French to support the industry within these regions.

During the book launch, HOD Interior Design, OAU, Professor Dolapo Amole pledges on the University’s behalf to donate 25 copies of the book. The DWL team further revealed their commitment to having gifted students of the University of Ibadan and Covenant University copies of the book, as a way of supporting the design industry from the grassroots.

CEO, Super Geek, Sam Udoma during his speech mentioned his way of encouragement by donating 100 copies of The Interior Design Professional Guide for Africa and the Middle East book around the African design industry.