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Highlights From the Max Out Press Conference

The official press conference for the upcoming Max Out event, powered by the WINHER initiative took place on Wednesday, July 28, 2021 in a physical and virtual setting. The WINHER initiative is a 4-stage investment education, financial inclusion and wealth creation project for women of color.

The press conference started with an opening prayer, led by Mrs. Tomie Balogun, Co-Founder/CEO of Twelve, followed by a welcome address from the President, Borderless Trade Network, and founder of project WINHER, Mrs. Olori Boye-Ajayi, who gave the overview of the project and expected outcome. The initiative seeks to sensitize and educate women in business on how to look for other opportunities outside Nigeria. The WINHER initiative is not looking for a short-term approach, but an inclusive one.

The stage 1 of the Max Out event will hold on two different days: 8th of August, 2021, for women of color living in Nigeria and 15th of August 2021, for women of color in diaspora. The intent of the Max Out event for women in diaspora is to build confidence about investing in Nigerian businesses.

Olori Boye-Ajayi, speaking on behalf of the other facilitators – Inya Lawal, President, Ascend Studios Foundation; Tomie Balogun, Financial Educator & Investor; Sanmi Adegoke, CEO, Rehoboth Property International; Olayinka Anthony, CEO, CoWorthy Capital; and Tobi Arayomi, Financial Investor & CEO, Q plus says that, “The WINHER initiative is a 2-year project in 4 stages that will have technical and knowledge partners in order to win more women,” with a goal of reaching 30,000 women by 2025.

Tomie Balogun explains that financial education goes beyond literacy, but also teaching women how to earn. According to her, there is a clear gap for women in terms of financial literacy and investment, and this is one of the reasons why Twelve has come on board as a knowledge and technical partner for the WINHER initiative.

Mr. Sanmi Adegoke highlighted that Rehoboth will be focusing on educating the black community on property investment and how to own a property in the UK.

Mr. Oluwafemi Fayewa, Vice President Cersei Partners and one of the panelists emphasized on the intentionality of the inclusion of women in investment opportunities.

The Honorable Trade and Investment Commissioner of Vanautu to South Africa and The Federal Republic of Nigeria, Commissioner Olufemi Badejo, who is also one of the project partners, speaking on the importance of the WINHER initiative says, “If you educate the girl child, you educate the whole community”, which he would like to achieve through this partnership.

Ada Chintua, the Programs Development & Partnerships Officer, OBA Inc. and the Special Adviser to the Olori Boye-Ajayi, President Borderless Trade Network, noted that the WINHER initiative also seeks to close the funding gap that women experience and get them sensitized and educated about investment.

The WINHER Initiative is targeting women of color between the ages of 21-45 because research has shown that the investment opportunity networks for women is low.

Register for free to attend stage 1 https://win-her.cerseipartners.com/