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Emmy Collins London returns with bang!

Emmy Collins London returns with bang!

The innovative London based brand headed by Emeka Collins popularly known as Emmy has launched its new showroom in Lagos. The exquisitely decorated showroom was officially launched on the 16th of December with a champagne-fuelled party which attracted authentic fashion aficionados. The showroom is situated at 9 Alhaji Kanike Street, Off Awolowo Rd Ikoyi and can also be accessed via Ademola Street, Ikoyi.

According to the Creative Director, Emmy “our clients have constantly communicated to us the fact that the void we left is still yearning to be closed but to no avail. If I could take a penny for each time I have listened to such sentiments, I will probably have retired a billionaire by now. On a serious note, we are a very unique brand regardless of wherever we are located, be it London, Paris, Milan, Lagos etc and our clients revere that uniqueness and quality that we bring to the table.
I deeply believe that there could never have been a better and more exciting time to launch this showroom in Lagos than now because a huge part of Nigerian men have totally and categorically repudiated the previously but erroneously accepted myth that men should/must always be decked up in grey, black, navy, stripe garments. Men are now more than eager to explore and I find that utterly inspiring. These are indeed exciting times for men`s style”.
For the grooms and groomsmen searching for British quality tailored suits, the showroom stocks suiting/lining swatches from collections of Holland and Sherry of Savile Row..
Follow the brand via

Photo by: Kelechi Amadi-Obi (
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Exquisite Magazine has gone digital! You can now elevate your personal style, have access to the latest fashion and beauty trends, topped with lifestyle and health tips at your comfort! All you have to do is subscribe to EM Digital and have the Exquisite magazine and more sent directly to your mail or phone monthly. All this goes for just #3000 per year.

To subscribe and get a chance to travel to DUBAI!! click on the link below.

Subscribe to EM Digital and get the Exquisite magazine digital issues sent directly to your email or phone. What’s even better is; You stand a chance to win a trip to Dubai or Kenya when you get 10 or more people to subscribe.
Free directory listing for business owners on the website and the EM app, where your business becomes visible to fellow subscribers.
You also get a discount when you purchase from any EM partner stores.
What are you waiting for? Click on the link to subscribe now! Don’t forget
to refer friends to increase your chances of winning and you will be entered into our monthly draw for amazing PRIZES!!


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Monday is a hard day only for those, who perceive it negatively. Try to think positively and don’t let unhappiness and sadness be related to Monday, share your enthusiasm, hope and good expectations with others and send inspirational, motivational, positive or good morning Monday quotes, and wish a happy Monday.


Over time the term ‘Made in Nigeria” has become the most used word amongst Nigerian entrepreneurs, without many of them knowing fully what it really takes to solely build and own a manufacturing business. Owning a manufacturing business in Nigeria is no mean feat especially the Nigerian leather industry where attention to detail is key while putting the resources together and also trying to meet up to international standards.

The Nigerian leather industry has grown immensely over the years and industry giants like Morin Obaweya, the creative director of Morin.O should be applauded for that.

Morin Obaweya is a graduate of Pharmacy from Ahmadu Bello University, Kaduna State.

In 1992,  She began her career as a curator and promoter of indigenous art and craft. She curated her first art exhibition in November 1994 at Didi Museum Lagos, titled “Divine Inspiration” under the Distinguished Chairmanship of the then Minister of Information Prof Jerry Gana. co-founded Mauba Enterprises with her Husband, a company involved in the supply of gift items and art décor that had its office in Accra Ghana where she met women from all over Africa who were in the handcraft business with their own designs. This inspired her to start her own line demonstrating her design skills. Choosing the medium of leather to express her design creativity, she went ahead to design her first bag collection which gave birth to the Morin.O Brand in 2013.

Mrs Obaweya founded Lifestrokes Gallery in 1995, committed to the promotion, enhancement and growth of Nigerian and African arts and crafts. The Company was located at 160 Awolowo Road. Ikoyi. Lagos. After several exhibitions, Mrs Obaweya was selected to attend in October 2010, the vital Voices in Collaboration with Exxon Mobil sponsored training for Women in Entrepreneurship and since the Inception of Lifestrokes, Mrs Obaweya has organized several exhibitions at home and abroad and to mark the inauguration of her exhibition featuring the works of over twenty Nigerian artists it was declared open by Professor Yusuf Grillo an Internationally renowned Nigerian Sculptor and Painter.


With the support of The Nigerian Export Promotion Council Morin.O has had four participations at the Magic fair in Las Vegas and was also featured in a Huffington Post article in 2015 and recently in the California Crusader News. Morin.O Showcased as an In-house designer at the Now Showroom in Los Angeles California and has held exhibitions in Nigeria, America and Europe.

Morin.O has its factory in Lagos and their product range include, Bags for men and women, laptop bags, travel accessories, belts, wallets, shoes, iPad covers and other small leather goods.

Visit Morin.O Stores: Abuja Shop: 4th Floor, Dunes Centre Maitama,44, Aguiyi Ironsi Way Maitama, Abuja.

Lagos Shop: Shop F23, First Floor ,Centro Mall, Blk 69,Plot 15, Admiralty Way, Lekki Phase 1 Lagos.




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Fashions Finest Africa (FFA) will hold the maiden edition of FFA Conference on Friday, 25th  May 2018, at the Balmoral Convention Center, Federal Palace Hotel.

The Conference which is the Opening Event of Fashions Finest Africa Conference and Epic Show 2018 has the theme: “Increasing Nigeria’s Participation in the Global Garment Production Industry”.

We are thrilled to announce Jennifer Sutton as the Headline Speaker at the FFA 2018 Conference. Jenni, as she’s popularly known, is the Development Director at Fashion Enter, the UK’s leading ethical garment manufacturer.

Jenni joined Fashion Enter in 2006 as a paid intern when Fashion Enter UK was incorporated and has seen the company grow and develop from a team of four employees to what it is today. As Development Director, Jenni is responsible for all new business strategic decisions and works across all functions of the business.

Fashion Enter’s 7,500 square foot Factory in North London manufactures 10,000 garments a week for leading retailers such as ASOS and David Nieper and incorporates a Fashion Studio for sampling and small production runs for London Fashion Week designers and new business start-ups. As Development Director Jenni plays an active role in the business support for new and emerging designers ensuring the next generation of fashion creatives receive the right guidance they need including; mentoring, seminars, workshops, advice and promotion via Fashion Enter’s sister company – the UK’s portal for the industry. The site fully supports the fashion industry as a one-stop online resource with a dedicated team of journalists, mentors and industry experts to ensure users receive a unique and comprehensive insight into the world of fashion, manufacturing and business.

As the Headline speaker, Jenni Sutton will be discussing the British fashion industry and how Fashion Enter now successfully produces up to 10,000 units a week in a fully compliant factory, whilst offering accredited qualifications across the complete garment lifecycle for succession planning. She will also be explaining how their model can be replicated in Nigeria

The FFA 2018 Conference and Epic Show is a three-day event running from Friday 25th May to Sunday 27th May 2018; it will be three days of nonstop fashion with a lot of development activities for those in the business of fashion and for lovers of fashion.

Following the conference on Friday Morning, in the evening there would be a prestigious Awards Ceremony to celebrate those who have made a mark in the fashion industry.

The fashion show will hold on Saturday and Sunday, featuring Student designers, New and Emerging designers and established designers out of Africa. In addition, FFA 2018 will also play hosts to a wide range of Exhibitors and marketplace vendors giving fashion lovers the opportunity to shop till they drop.

Event Statement from Jenni Sutton.

As the UK’s leading ethical garment manufacturer (SMETA and Fast Forward approved) aligned with a Fashion Technology Academy for technical skills training, Fashion Enter is delighted to be a guest speaker at the Fashions Finest Africa Conference and Epic Show. Development Director, Jenni Sutton will be discussing the British fashion industry and how Fashion Enter now successfully produces up to 10,000 units a week in a fully compliant factory, whilst offering accredited qualifications across the complete garment lifecycle for succession planning.  All these practices can be disseminated, and Fashion Enter is honoured to be discussing their business model in Nigeria at this esteemed event. 


Thank you 


Watch the video of Production at Fashion Enter
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The Fashions Finest Africa team isn’t relenting at ensuring that Fashions Finest Africa Epic Show 2018 brings nothing but the very best to the African fashion industry. In line with the runway show, exhibitions and prestigious awards, there would also be a conference where those that matter in the African Fashion Industry would be present.
The conference is set to hold on Friday, May 25, 2017 at the Balmoral Convention Centre, Federal Palace Hotel, Victoria Island, Lagos, from 9am to 3pm.

The conference being the opening activity of the Fashions Finest Africa Epic Show 2018 will hold with the theme: “How to Increase Nigeria’s Participation in the Global Garment Production Industry”.
It will host fashion designers, fashion entrepreneurs, international and Nigerian Industry experts (public and private sector), experienced professionals academicians, analysts, development finance institutions and textile industry groups, among others.
Nigeria’s population is expected to be the 3rd largest globally by 2050, the necessity of ensuring attention in terms of policy formulation and implementation, appropriate investment, skill acquisition/ training is paid to the fashion, garment and textile industry “NOW” cannot be overemphasized.

The FFA Epic Show Conference presents an international platform that offers unparalleled opportunities for key stakeholders in the Textile and Fashion Industry to learn from;
The conference will feature keynote addresses, panel discussions, master classes, presentations and knowledge sharing.
Major policymakers and business leaders will engage with leading and aspiring/ ambitious Textile & Fashion Industry Stakeholders at Policy, Strategic & Tactical levels and disseminate Policy and Intervention Information to the right target.
We will ensure that there will be valuable and frank feedback that will help fine-tune MITI Interventions and contribute to achieving the government’s objective of diversifying and strengthening our economy via the Nigerian Fashion Industry.

The conference is a timely intervention focused on increasing textile and garment production in Nigeria thereby positioning and promoting home-grown fashion entrepreneurs for emerging opportunities in an increasingly globalised world. As Nigerian designers and fashion entrepreneurs gain increasing recognition across the world there is more than a compelling need for the local fashion production value chain to be strategically positioned to face the influx of global challengers.

MAY 2018
Sign up today, this event will sell out! IT’S FREE!
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Fashions Finest Africa debuted in Nigeria on Sunday 27th August, 2017 at The Guest House Ikoyi, Lagos, it was tagged Renaissance and it featured four amazing emerging designers SGTC Clothing, 1407, Sally Bawa and Nkadz. The fashion show was talked about for weeks in the fashion sphere as it surpassed all expectations.

The Fashions Finest team is here again with The EPIC Show which is bigger, better and more packed.
The Epic Show would be a three-day event running from Friday 25th May to Sunday 27th May 2018; it will be three days of non stop fashion with a lot of activities for those in the business of fashion and for lovers of fashion.

The fashion extravaganza will kick off on Friday at noon with a Fashion conference where those who matter in the fashion industry will take on panel sessions. We will also play hosts to Exhibitors and our marketplace vendors giving the opportunity to fashion lovers to shop till you drop. The fashion show will continue on Saturday and Sunday featuring Student designers, New and Emerging designers and established designers out of Africa.

Fashions Finest Africa EPIC Show 2018 is set to take place at The Balmoral, Federal Palace Hotel, Victoria Island, Lagos. Nigeria.

The African Fashion industry is about to take a new turn as the multi-award winning event management Company and online fashion magazine, Fashions Finest expands to Nigeria and Africa as a whole.

Fashions Finest Africa is set to be a platform that assembles the very best fashion industry talents out of Africa so as to expose and showcase their craft, creativity and uniqueness. We believe that the very best talents in Africa are still untapped and undiscovered, so we are bringing Fashions Finest to Africa to bridge that gap. We won’t only be paying attention to just the fashion designers but the entire fashion industry will be our forte. Photographers, Make-up Artists, Hairstylists, Fashion Stylists and models with potential and talent will be under our tutelage, as we would also have them trained and mentored by experienced and established industry professionals.

Fashions Finest Africa is produced by Mahogany International, YD Agency in partnership with Fashions Finest UK

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Fashions Finest AW18 During London Fashion Week

Closing Date For Initial Applications 30 November 2017.

APPLY TODAY: If you are interested in showing a small to medium collection, exhibiting in our popup or advertising in our printed and digital magazine, get in touch.

For more information and to discuss your requirements with the team you can email

SS18 Designers
Britain’s Top Designer is a cutting edge fashion designer competition hosted by Fashions Finest which takes place every February during London Fashion Week that aims to find the best emerging designer in the UK.

Britain’s Top Designer is an extremely prestigious designer competition and is a first of its kind with top industry judges such as head judge Bernard Connolly – celebrity stylist, Nicky Johnstone celebrity photographer & judge on BNTM.

Request An Application
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The Plus-size Fashion Week Africa (PFWA) team is opening a window of opportunity for all plus size
 models in Africa.  The winner of the modelling competition would be one of the headlining models at the
first ever Plus-size Fashion Week in Africa and also a modelling contract with an international modelling
company in the UK.
Plus-size Fashion Week Africa (PFWA) is a first of its kind fashion runway show that highlights plus size
models and apparels. The event is set to hold on Sunday, September 2, 2017 at the Main Banquet Hall of
the Oriental Hotel, Victoria Island, Lagos.   The event will feature a plus size runway fashion show, plus-size
modelling competition and exhibition booths to create a unique shopping experience for consumers.

PFWAfrica is aimed at maximising the growing focus on the plus-size fashion industry and also the
promotion of the African culture. This maiden edition is themed: “Celebrating the Real African Woman”.

If you are a plus size model or you have what it takes to be a plus size model be sure to attend the
audition on Saturday 8, July, 2017 at Villa Angelia Hotel, Victoria Island, Lagos from 11am.
Ladies who are 18 and above from sizes 12 – 20 are invited to enter the competition.
Plain black top
Dark blue jeans
5-inch heels (no wedges)
For more information contact us on: 09036479245
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Emmy Collins: Sometimes you need to bluff your way in or out of situations.

My publicist Yetty has been on my case about penning down an article, any article at all. She also warned very sternly that she will not tolerate any article that comes close to causing mayhem to any circle,*laughs*. Anyway, for playing safe sake, I reckoned any article about fashion couldn’t piss anyone off. Wait a moment; I could rub some folks the wrong way simply by using the word piss, non? Well, my name is Emmy, Emmy Collins and I always keep it authentic so there you have it!

This morning I woke up to the messy sight of swatch hangers cluttered all over the top of my bedroom chest drawers. I prefer to always have the swatch hangers in my vicinity so as to be able to match any inspiration that pops into my head instantly with the appropriate fabrics. Any creative individual worth his salt, onion or even pepper will tell you for free that once an inspiration pops up in your head you either work with it immediately or run the risk of losing it. About a fortnight ago, I visited Premier Vision Paris on a fabric sourcing mission and selected some fabrics which the fabric suppliers has kindly couriered to us well ahead of time. Now, I am faced with the unenviable and time consuming task of whittling down about a thousand odd fabrics to just about 30 that will eventually make it into the collection. This stage of fashion designing might seem like fun but it does become very problematic choosing one exquisite quality fabric over another.

Presently, I’m working on my next collection, Spring Summer 2018 collection, which we hope to showcase at either Pitti Uomo, Florence or Premium, Berlin. I have also reconnected with my former Milanese agent, Gepy Ricciardo of Morden Showroom, Milan so the collection will be exhibited to buyers at Morden Showroom Milan from July to October once all the shows are out of the way. To say that I`m excited is simply putting it mildly. It has been a while since I found myself in this head space.

All through the duration of the two and half years that I resided in Nigeria, this feeling deserted me completely and the reason isn’t far-fetched at all. In Nigeria, the environment simply didn’t inspire this much cherished feeling so you can imagine my state of mind at this moment; it is that of anxiety but more of hope and belief in my work and ability. Fashion industry is a jungle but one that I rather live in. It feels so amazing to be back in one`s element.

Anyway, I’m going to utilise this last few paragraphs to tell some of you guys about Pitti Uomo, Florence and why I love showcasing there despite the hefty cost. When my label was launched in 2003, there weren’t any credible men’s show in London. The London men’s collection or London Fashion Week Men`s as it is currently called has just been around for about 10 seasons so one will be very justified to say that it is in it’s infancy as far as shows are concerned.

Spaces were limited back then at Pitti so it became quite competitive to get in. Since I was still on a learning curve, I did not quite grasp how the seasons functioned then so my application came in three weeks late and I had that fact communicated to me in a kind email. The organisers loved my look book but yet did not put me up for consideration. I was somehow dejected but whilst I was brainstorming on my next step, my mentor, David Jone’s words rang in my head. He once said to me “Emmy, sometimes you need to bluff your way in or out of situations” and here was definitely a situation I needed to bluff my way into. At this point I figured out I had nothing more to lose so I might as well give it another shot. I fired a short but precise email back to them and it read “Cara Signora, Thanks for your kind email. I totally apologise for the lateness of my application. However, I will politely ask you to kindly visit my website as I believe my brand is the type of innovative brands Pitti is rumoured be wooing to the show. Yours Sincerely, Emmy”. The news on the fashion circle at that time was that buyers were complaining about the lack of new and innovative brands at Pitti.

There were big brands like Hugo Boss, Baldesrini, Missoni, Nichole Farhi et al but not the new innovative ones because buyers want to discover something new every season. I must say that I never expected anything to come out of this as I was already considering an alternative show to showcase my collection but to my utmost shock, I received a reply two hours later asking for a couple of samples to be couriered immediately to Florence so they can view and feel the quality. At this point I realised that I was unquestionably in because right from the onset I had bent over backwards to ensure that the quality of my stitching and aesthetic of my garments are on par with the best out there. You can fault my work based on anything but never on quality. David Jones used to say to me “there will always be folks who don’t appreciate your designs since you can`t be everything to everybody however once they have an axe to grind with the quality of your tailoring then you are really and thoroughly screwed.

Depending on how busy I become over the weeks, I might come back here to drop an article about my first experience as an exhibitor at Pitti Uomo. Best believe the experience was hilarious and educative.

Did I mention that Pitti acts as a melting pot of stylish individuals in the world? Well, I urge you not to take my word for it; do your own research.

As soon as the new collection is ready, we will get it published in Nigeria as my way of keeping in touch with my homeland. I call this my first real collection since coming back to my stomping ground, London.

Emmy Collins is a Nigerian UK based Fashion designer.

Follow Emmy Collins London

Twitter: @emmycollins

Instagram: @emmycollinslondon